{"id":1020,"date":"2020-02-26T17:56:08","date_gmt":"2020-02-26T17:56:08","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=1020"},"modified":"2020-02-26T17:56:08","modified_gmt":"2020-02-26T17:56:08","slug":"blogs-for-small-business-irrelevant","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1020","title":{"rendered":"Blogs for Small Business. Irrelevant?"},"content":{"rendered":"\n<p>Short answer: no, but they must be done right.<\/p>\n\n\n\n<p><strong>Why you need a blog for your business<\/strong><\/p>\n\n\n\n<p>Before we begin, you must understand a few things:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For decent SEO, your website should have 50+ pages. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>What type of pages? Well, you can&#8217;t just keep creating new products &amp; services pages. Your company only offers so many products and services. And it will be spammy if you create multiple service pages for the same service&#8230; just think how confusing it will be for the reader to see you have five pages about driveway paving stones! The pages you\u2019ll need to create are \u2018articles\u2019, we\u2019ll explain below. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Also, you need an easy way to add new pages to your site, so you don&#8217;t have to rely on your webmaster. A WordPress blog is the perfect solution for this. <\/li><\/ul>\n\n\n\n<p><strong>Re-purposing The Business Blog<\/strong><\/p>\n\n\n\n<p>Here is what you need to do:<\/p>\n\n\n\n<p>1. Create a WordPress blog, if you don\u2019t already have one<\/p>\n\n\n\n<p>2. Add a link to your blog on your website&#8217;s main navigation<\/p>\n\n\n\n<p>3. Write one article every week about:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Recent projects you have completed<ul><li>DIY guides<\/li><\/ul><ul><li>De-mystifying common misconceptions customers\nhave about your services<\/li><\/ul><ul><li>Relevant news in your industry<\/li><\/ul><ul><li>Updates that are related to the changing of the\nseasons<\/li><\/ul><ul><li>Commonly asked questions or common problems your\ncustomer is trying to solve.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>That is it. <\/p>\n\n\n\n<p>Getting the blog created is super easy if you\u2019re a customer\nwith Clear Imaging\u2026 we\u2019ll even do it for free. <\/p>\n\n\n\n<p>For your blog to succeed, all it takes is you and your staff\ngetting together once a week for an hour to pound out some content and create\nthe new page. <\/p>\n\n\n\n<p>By doing this you\u2019re showing Google that you\u2019re not just a\n10-page website. Instead, you are a source of knowledge and you\u2019re here to\ndominate. <\/p>\n\n\n\n<p>Google does not put websites at the top of the rankings that\nare doing the bare minimum. \n\nDouble\ndown on content creation in 2020 and show Google you\u2019re here to win. \n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Short answer: no, but they must be done right. Why you need a blog for your business Before we begin,&#8230; <\/p>\n","protected":false},"author":2,"featured_media":1021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[41,5],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-search-engine-optimization","tag-blog","tag-seo"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1020"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1020\/revisions"}],"predecessor-version":[{"id":1022,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1020\/revisions\/1022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1021"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}