{"id":1040,"date":"2020-05-25T12:10:09","date_gmt":"2020-05-25T12:10:09","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=1040"},"modified":"2020-05-25T12:11:34","modified_gmt":"2020-05-25T12:11:34","slug":"demystifying-print-marketing","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1040","title":{"rendered":"Demystifying Print Marketing"},"content":{"rendered":"\n<p><strong>1. Does Print Marketing Still Work?<\/strong><\/p>\n\n\n\n<p>Yes, when done properly, it&#8217;s still a very viable marketing\nproposition ROI.<\/p>\n\n\n\n<p>Before the web exploded in the 2000\u2019s, print marketing was\nTHE main method of marketing for small businesses. Since the 2000\u2019s many\nbusinesses have moved away from doing print, favoring some of the \u2018free\u2019 forms\nof online marketing, like SEO, etc. <\/p>\n\n\n\n<p>What this mean to you now is, there is considerably less\n\u2018noise\u2019 in print marketing, so if you were to do a print campaign, your message\nwould not be being drowned out like it would\u2019ve 20 years ago. You can now cut\nthrough because so few are doing it. <\/p>\n\n\n\n<p>Direct mail is lower each year, but open rate are going up.<a href=\"https:\/\/www.themailshark.com\/resources\/articles\/is-direct-mail-dead\/\">[<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.themailshark.com\/resources\/articles\/is-direct-mail-dead\/\">https:\/\/www.themailshark.com\/resources\/articles\/is-direct-mail-dead\/<\/a><\/p>\n\n\n\n<p><strong>2. Which Print Marketing works best?<\/strong><\/p>\n\n\n\n<p>Postcards, Flyers, Personal Letters.<\/p>\n\n\n\n<p>These formats are tried, tested, and true. But they still\nmust be done intelligently. <\/p>\n\n\n\n<p>Postcards are great for sending a coupon or special offer to\na cold audience.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-postalytics\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QKouzBNRBQ\"><a href=\"https:\/\/www.postalytics.com\/blog\/how-to-select-the-right-direct-mail-offer\/\">How To Select The Right Direct Mail Offer<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How To Select The Right Direct Mail Offer&#8221; &#8212; Postalytics\" src=\"https:\/\/www.postalytics.com\/blog\/how-to-select-the-right-direct-mail-offer\/embed\/#?secret=ei8r9qVEaQ#?secret=QKouzBNRBQ\" data-secret=\"QKouzBNRBQ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Personal letters are perfect for sending to your past and\ncurrent customers, to foster your relationship, and prompt a sales\nconversation. <\/p>\n\n\n\n<p><a href=\"https:\/\/images.app.goo.gl\/aua1n2sydQs3vUaX9\">https:\/\/images.app.goo.gl\/aua1n2sydQs3vUaX9<\/a><\/p>\n\n\n\n<p>Flyers are effective only when given to your target audience.\nIf you do lawn care, and you\u2019re leaving fliers at apartments which don\u2019t have\nlawns, then you are wasting your time. <\/p>\n\n\n\n<p><a href=\"https:\/\/elements.envato.com\/restaurant-offer-flyer-dark-light-Y4RBAU\">https:\/\/elements.envato.com\/restaurant-offer-flyer-dark-light-Y4RBAU<\/a><\/p>\n\n\n\n<p><strong>3. What are the Key Factors?<\/strong><\/p>\n\n\n\n<p>Here are some key points:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Using a reputable mailing company with accurate\nlists. <\/li><li>Targeting zip codes where the wealth is.<\/li><li>Choose your audience carefully. Don\u2019t be\neverything to everyone.<\/li><li>Choose your message carefully<\/li><li>Choose your offer carefully <\/li><\/ol>\n\n\n\n<p><a href=\"https:\/\/www.biggerpockets.com\/member-blogs\/9266\/56458-right-message-right-time-right-audience\">https:\/\/www.biggerpockets.com\/member-blogs\/9266\/56458-right-message-right-time-right-audience<\/a><\/p>\n\n\n\n<p><strong>4. What Message works best?<\/strong><\/p>\n\n\n\n<p>Keep it simple and direct. Start with: problem\/reaction\/solution<\/p>\n\n\n\n<p>Then, show recent completed projects in those areas. This\nwill help build trust. <\/p>\n\n\n\n<p>Special Offers based on location. People love getting a\n\u2018win\u2019 with a discount. Don\u2019t feel shy to put coupons on your Direct Mail or\nyour Flyers. Make sure you put an expiration date on the offer and that you\u2019re\ngiving a good enough discount to cause them to react.<\/p>\n\n\n\n<p><strong>5. How Often should one be mailing?<\/strong><\/p>\n\n\n\n<p>Consistency is key. Do a mailing every month for 6 months<\/p>\n\n\n\n<p>One of the most common mistakes with print mailing is that\nbusiness just try it once and then stop. It needs several months to build up\nmomentum. People need to see the offer multiple times. It is the same with ads.\nYou wouldn\u2019t just show an ad campaign to each person once, would you? No!\nPeople need to see that add possibly over a dozen times before they get\ninterested. Realize that mail is no different.<\/p>\n\n\n\n<p>As you get responses to your campaign make sure you tweak\nyour message. <\/p>\n\n\n\n<p><strong>6. CI provides free graphic design for Postcards, Flyers,\nBrochures<\/strong><\/p>\n\n\n\n<p>Not only do we provide superior website support and beautiful website designs, we also provide free graphic design for your print marketing, this way you keep your brand image uniform and professional. Send us a ticket if you are interested. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.clearimaging.com\/\">https:\/\/www.clearimaging.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Does Print Marketing Still Work? Yes, when done properly, it&#8217;s still a very viable marketing proposition ROI. Before the&#8230; <\/p>\n","protected":false},"author":2,"featured_media":1041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[229],"tags":[232,231,233,230],"class_list":["post-1040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","tag-flyers","tag-mail","tag-postcards","tag-print"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1040"}],"version-history":[{"count":2,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1040\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1040\/revisions\/1043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1041"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}