{"id":1045,"date":"2020-06-05T20:20:46","date_gmt":"2020-06-05T20:20:46","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=1045"},"modified":"2020-06-05T20:20:48","modified_gmt":"2020-06-05T20:20:48","slug":"google-analytics-101","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1045","title":{"rendered":"Google Analytics 101"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">What is Google Analytics?<\/h3>\n\n\n\n<p>Analytics is a\nfree website statistic tracking software, provided by Google. You sign up for\nit, and install it on your website. And ever after it tracks how many visitors\ncome to your website, where they came from, how long they stay, and more. Google\nAnalytics is not the only software out there, but it is the industry\nstandard.&nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do I Need Google Analytics on my Website?<\/h3>\n\n\n\n<p>Yes, you\nabsolutely need Analytics. Marketing blindly is a huge mistake. You need data.\nYou need to know what is working and what is not working. Analytics can give\nyou the data you need to you don\u2019t have to guess with your marketing. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Can Google Analytics Tell Me about my Site Performance?<\/h3>\n\n\n\n<p>Analytics\nplatforms provide TONS of data, more than you need. This often turns off and overwhelms\nmany who are trying to utilize it.<\/p>\n\n\n\n<p>You only really\nneed a few pieces of data, or \u2018metrics\u2019 as they are called:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How many visitors you are getting each day<\/li><li>What channel they came in from: <ol type=\"1\"><li>Social Media: Facebook, Twitter, etc<\/li><li>Direct: Directly typing your domain in the browser window<\/li><li>Search: Google Search<\/li><\/ol><\/li><li>If they came in from Search, what keyword phrase they searched<\/li><li>The entrance page for each visitor (it is not always the home page)<\/li><li>The exit page for each visitor<\/li><li>Average time on your website<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to use the Data to Improve my Conversions<\/h3>\n\n\n\n<p>First , let\u2019s log\ninto GA and then go Audience, and then to Overview. <\/p>\n\n\n\n<p>Here we see some\nimportant data, specifically:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>pages per session<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>average time on site<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>bounce rate<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pages per session<\/h4>\n\n\n\n<p>You want this to\nbe well above 1. The more pages per session the more pages your visitors are\nviewing on your site, which means they are more engaged, which means you have\nlots of good content. If you have a low number of pages per session it\ngenerally means your content is poor. Increase pages per session by having a\nwealth of useful and interesting information. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Average session\nduration<\/h4>\n\n\n\n<p>You should get\nthis above 1 minute. This is tied to the pages per session. The more pages\nsomeone views on your site, the longer they will be on your site. If your\naverage time is 30 seconds or under, it is likely they did not find your\nwebsite useful. Unless your visitors found EXACTLY what they wanted on your\nsite and it only took a few seconds. In this case it is not bad to have a low\nsession duration, like a website that has lyrics to songs, for example. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bounce rate<\/h4>\n\n\n\n<p>This is a\npercentage which simply means the amount of people who arrived on a page of\nyour site and then left your site, without visiting any other pages. You want\nyour bounce rate to be low. If your content is compelling, people will not\nbounce, but will click on another page in your site. By using &#8216;calls to\nactions&#8217; and marketing intelligently you can lower bounce rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Do I set up Google Analytics?<\/h3>\n\n\n\n<p>Before you can get Google Analytics you will need to have a Google\nAccount or a Gmail Account. After you create one, or if you have one already,\nlog into your Gmail. And then go to: <\/p>\n\n\n\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">https:\/\/marketingplatform.google.com\/about\/analytics\/<\/a><\/p>\n\n\n\n<p>Use this video to see exactly:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Setup Google Analytics &amp; Install on Website\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mXcQ7rVn3ro?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion <\/strong><\/h2>\n\n\n\n<p>If you need help with your website my company Clear Imaging has\nbeen helping small business owners manage their websites since 2004. We&#8217;re\nsuper dependable, always answer emails and we get the job done; that is why\nwe&#8217;ve been around so long. Come on over to the contact page and let us know if\nthere is anything we can do for you. Until then, God bless and stay safe.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.clearimaging.com\/\">https:\/\/www.clearimaging.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Google Analytics? Analytics is a free website statistic tracking software, provided by Google. You sign up for it,&#8230; <\/p>\n","protected":false},"author":2,"featured_media":1046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1045"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1045\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1045\/revisions\/1047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1046"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}