{"id":1054,"date":"2020-07-06T18:40:45","date_gmt":"2020-07-06T18:40:45","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=1054"},"modified":"2020-07-06T18:40:46","modified_gmt":"2020-07-06T18:40:46","slug":"how-to-rock-your-facebook-marketing%ef%bb%bf","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1054","title":{"rendered":"How to Rock Your Facebook Marketing\ufeff"},"content":{"rendered":"\n

1. FB video ads<\/strong><\/p>\n\n\n\n

Facebook video ads are the new TV commercials. They are\nconsiderably more effective than text ads, cost pennies per view, and not many\nservice provider companies are using them yet, so there is little competition. <\/p>\n\n\n\n

You need to start doing video ads now, but don\u2019t worry, it\nis not an overwhelming task to get started.<\/p>\n\n\n\n

All you need is:<\/p>\n\n\n\n

  1. A mobile phone<\/li>
  2. A mini mic to plug into your mobile phone<\/li>
  3. A well-lit space<\/li><\/ol>\n\n\n\n

    As far as the content, a good format for a simple sales\nvideo is:<\/p>\n\n\n\n

    1. introduce yourself<\/li>
    2. say who your audience is<\/li>
    3. say what your company does<\/li>
    4. make an offer<\/li>
    5. call to action<\/li><\/ol>\n\n\n\n

      2. FB Live: documenting & sharing your work<\/strong><\/p>\n\n\n\n

      Live streaming on Facebook is not just for teenagers and\ninternet personalities.<\/p>\n\n\n\n

      FB Live is an amazing opportunity for small businesses to\nget attention with video content, and for free. <\/p>\n\n\n\n

      1. You can go live on your
        1. Personal FB page<\/li><\/ol>
          1. Your business page<\/li><\/ol>
            1. Any groups you belong to<\/li><\/ol><\/li>
            2. People who follow you get a notification when\nyou go live, giving you more reach<\/li><\/ol>\n\n\n\n

              If you’re a small business in a service-based industry you\ncan just ‘go live’ when you’re on working on the job site: <\/p>\n\n\n\n

              1. Steps you’re taking to prep for the job<\/li>
              2. Doing the job, play by play, showing people\nbehind the scenes how you work<\/li>
              3. Wrapping up the job, feedback from the customer.\n<\/li><\/ol>\n\n\n\n

                3. Request reviews <\/strong><\/p>\n\n\n\n

                Reviews are an essential part of your digital marketing\ncampaign. The more you have the more you are trusted and the more you are\ntrusted, the more people will want to do business with you. <\/p>\n\n\n\n

                Getting reviews on Google My Business is important, but\ndon’t forget Facebook! You should have reviews on at least three platforms. <\/p>\n\n\n\n

                Reach out to your past customers by email or text message,\nand ask them how they liked the work you did for them. If their response is positive,\nrespond back with a thank you and ask them if they can please review your\nbusiness Facebook page (and give them the link).<\/p>\n\n\n\n

                4. Running Special Offers on Facebook<\/strong><\/p>\n\n\n\n

                Everyone loves a special offer. You never know how many\npotential customers there are who are on the fence and all they need is that\nlittle nudge, just a little discount to make them take the leap and become a\npaid customer. <\/p>\n\n\n\n

                Facebook is great for running promotions. You can make a\npost, with a nice graphic featuring your special offer, and then put a few\ndollars behind the post by ‘boosting’ it so it reaches more people. <\/p>\n\n\n\n

                5. Paid ads on Facebook<\/strong><\/p>\n\n\n\n

                Facebook knows nearly EVERYTHING about your customer base.\nAnd all that information is available to you on Facebook’s Ad platform. This\nmeans you can get right down and laser-target your future customers. This is a\ngreat opportunity for your business.<\/p>\n\n\n\n

                If you have tried doing ads on Facebook in the past, failed\nand gave up it is most likely because you are yourself not an expert in\nAdvertising. Ads have to be expertly crafted in order to work. It isn’t\nsomething you just throw money at and hope works out.  <\/p>\n\n\n\n

                Your options are <\/p>\n\n\n\n

                1. If you want to DIY, then take several courses in\nadvertising so you can become an expert <\/li>
                2. Or hire an ads professional and have them handle\neverything. <\/li><\/ol>\n\n\n\n

                  Closing Thoughts<\/strong><\/p>\n\n\n\n

                  While Instagram, Snapchat, Linkedin and TikTok have taken a\nlot of Facebook\u2019s market share, it is still very relevant to businesses. Take\nadvantage of Facebook\u2019s features so you can get the phones ringing and emails\ncoming in. <\/p>\n\n\n\n

                  Conclusion <\/strong><\/p>\n\n\n\n

                  If you need help with your website my company Clear Imaging\nhas been helping small business owners manage their websites since 2004. We’re\nsuper dependable, always answer emails and we get the job done; that is why\nwe’ve been around so long. Come on over to the contact page and let us know if\nthere is anything we can do for you. Until then, God bless and stay safe.<\/p>\n\n\n\n

                  https:\/\/www.clearimaging.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

                  1. FB video ads Facebook video ads are the new TV commercials. They are considerably more effective than text ads,… <\/p>\n","protected":false},"author":2,"featured_media":1055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,51],"tags":[],"class_list":["post-1054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-2","category-social-media-2"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1054"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1054\/revisions"}],"predecessor-version":[{"id":1056,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1054\/revisions\/1056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1055"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}