Today I’m going to be showing you how to think of ideas for creating content for your website. And this video is specifically for landscapers. <\/p>\n\n\n\n
Now, just in case you need reminding, Content is KING. If\nyou want your website to be at the top in Google, and keep your competitors\nbelow you in Google Maps, so you can get those phone calls and new jobs coming\nin, you will need to be creating quality content, continuously. But, it can be\na difficult task, and you might never get the ball rolling. Today I’m showing\nyou three simple frameworks you can use to write content.<\/p>\n\n\n\n
1. Buzz sumo<\/strong><\/p>\n\n\n\n Go to buzzsumo.com and put in your main keyword for your\nindustry. If you’re in fitness you can put personal trainer or fitness, if you\nare an electrician you can put electrician or electrical repair, if you’re in\nlandscaping you can put landscaper or landscaping. Then hit search. <\/p>\n\n\n\n You’ll then see a list of all of the content on the web,\nrelated to that topic, that has the highest amount of shares & engagement\non social media (Facebook, Twitter, Pinterest, etc). <\/p>\n\n\n\n As you scroll through the list you’ll see some news items\nthat might not be relevant to you, but you should be able to find a few things\nthat are relevant. With these, go head and click on the articles and use these\nas a foundation for your own article, based off of it. By using this approach\nyou will be creating content that is proven to be interesting due to its success\non social media. <\/p>\n\n\n\n 2. Project pages<\/strong><\/p>\n\n\n\n If you are in a service industry (like Landscaping, for\ninstance), you have the opportunity to write content about every job you do for\na customer. Think of it as simply documenting the whole job, writing it up. You\ncan start with the description of the job, the tools & skills needed. You\ncan then journal the job on a daily basis, what was done, each day. Lastly,\nwhen the job is done you can get a testimonial from the customer, some before\n& after photos, video, as well as your overall experience. All you are\ndoing is documenting. This gives you a great way to create content week in and\nweek out. <\/p>\n\n\n\n 3. FAQ’s<\/strong><\/p>\n\n\n\n Potential customers have lots of questions, and your sales\nreps know what they are. It might take a few minutes to jog their memory but\nonce you get on a roll it is likely you can think of dozens of questions that\nyou get asked about your products\/services. These are all great opportunities\nfor unique and quality content for your website. In landscaping the topics are\nmany! Questions about regions, plants, trees, shrubs, flowers, seasons, water\nfeatures, lawn care, maintenance, hardscaping, and more! <\/p>\n\n\n\n Closing Thoughts<\/strong><\/p>\n\n\n\n As you see there really is a whole wealth of potential topic\nto write about. Use what we discussed today to get you started and get the\ncreative juices flowing, and by doing this you will be one step closer to\ndominating in Google<\/p>\n\n\n\n Conclusion <\/strong><\/p>\n\n\n\n If you need help with your website my company Clear Imaging has been helping small business owners manage their websites since 2004. We’re super dependable, always answer emails and we get the job done; that is why we’ve been around so long. Come on over to the contact page and let us know if there is anything we can do for you. Until then, God bless and stay safe. <\/p>\n\n\n\n