{"id":1153,"date":"2020-12-19T19:41:29","date_gmt":"2020-12-19T19:41:29","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=1153"},"modified":"2020-12-19T19:41:30","modified_gmt":"2020-12-19T19:41:30","slug":"5-reasons-why-you-need-a-testimonials-page","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1153","title":{"rendered":"5 Reasons Why You Need a Testimonials Page"},"content":{"rendered":"\n<p>When your prospects call you up, do you want them to already\ntrust you? <\/p>\n\n\n\n<p>When Google scans your website do you want it to move you up\nin the search results? <\/p>\n\n\n\n<p>If you answered &#8216;yes&#8217;, then a testimonial page can help with\nthat. <\/p>\n\n\n\n<p>They have been called &#8216;testimonial pages&#8217; since the early\ndays of the web, these days they are more often referred to as a &#8216;review&#8217; page,\nbut the function is exactly the same: put positive feedback from your customers\nso you can build trust. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1 Helps your position in Google<\/h3>\n\n\n\n<p>The more content your website has the more substantial it\nwill be in Google&#8217;s eyes. Websites that have thin content do not get to the\ntop. You can&#8217;t get to the top in Google by having little content. If you\naggressively solicit testimonials from your customers over the course of a year\nor more you can end up with thousands of words on your testimonials page, which\nwill help you win Google&#8217;s favor. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2 Shows longevity and stability <\/h3>\n\n\n\n<p>It is important to put the dates of each testimonial you\nget. This way, as you collect them year after year it shows the prospect that\nyou have been at it for a while and have been providing quality work for a long\ntime, and are a safe choice. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3 Pre-sells your customers by building trust <\/h3>\n\n\n\n<p>People do business with you if they trust you. There are a\nnumber of ways one can build trust. The primary reason for a testimonial is to\nbuild trust, and they do that well. But remember, don&#8217;t ONLY put 5 star reviews\non your testimonial page. It is a well-known fact that it builds DISTRUST if\nyou only have good reviews. Don&#8217;t be afraid to put a few 3 star reviews in the\nmix. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4 Free content you didn&#8217;t have to write<\/h3>\n\n\n\n<p>Testimonials and reviews are your user generated content.\nPut your customers to work for you, and have them write more than just a one-sentence\nreview. Get a few paragraphs out of them. You can help them with their writer&#8217;s\nblock by giving them a format to follow: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>what work was done?<\/li><li>were there any apprehensions about hiring us?<\/li><li>if there were did we put these to rest, and how?<\/li><li>how long did the work take?<\/li><li>did the work meet your expectations?<\/li><li>would you hire us again? why? <\/li><li>would you refer us to your friends and family?<\/li><\/ul>\n\n\n\n<p>Just take their answers to all of those questions and\nassemble it into one big paragraph, and make that the review. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> #5 Increases keyword density Keyword density is one of many factors  <\/h3>\n\n\n\n<p>Google looks at when weighing your website. A testimonial NATURALLY will have lots of your keywords, as the customer is going to be mentioning them in the writing. This is a good thing. You can take it a step further, and yourself write the city the customer lives in. This sends a signal to Google that your website has something to do with that city, and it will help your rank in Google Maps for local searches, such as: landscaper near me. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When your prospects call you up, do you want them to already trust you? When Google scans your website do&#8230; <\/p>\n","protected":false},"author":2,"featured_media":1155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,201,53],"tags":[96,94],"class_list":["post-1153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputation","category-reputation-management","category-website-improvement","tag-reviews","tag-testimonials"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1153"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1153\/revisions"}],"predecessor-version":[{"id":1156,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1153\/revisions\/1156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1155"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}