{"id":1158,"date":"2021-01-19T20:34:11","date_gmt":"2021-01-19T20:34:11","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=1158"},"modified":"2021-01-19T20:34:12","modified_gmt":"2021-01-19T20:34:12","slug":"seo-glossary-the-basics","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1158","title":{"rendered":"SEO Glossary – The Basics"},"content":{"rendered":"\n

On-Page SEO<\/strong>
Def: Edits you make to your website to improve search
rank. Example: Adding text, headings, pages.<\/p>\n\n\n\n

Off-Page SEO<\/strong>
Def: Things you do on platforms outside your website to
improve search rank. Example: getting links to your site,
getting Google Reviews<\/p>\n\n\n\n

Tag<\/strong>
Def: A label for a specific piece of website code.
Different tags have different purposes. There are tags for
images, tags for links, tags for headings, tags for page
descriptions, etc. In SEO you are concerned with only a
few tags.<\/p>\n\n\n\n

Title Tag<\/strong>
Def: The main, and most senior descriptive label for a
web page. Every web page has a title tag. They should
all be unique, under 70 characters long, and not be
spammy. Search engines place a lot of weight on your
title tag. Search engines use your title tag when they
display your site in the search results pages. See figure 1
for an example of the title.<\/p>\n\n\n\n

Description Tag<\/strong>
Def: A descriptive label for a web page. It can be 100+
words in length. Each page should have a unique
description tag. Search engines place little weight on
your description tag. Search engines use your description
tag when they display your site in the search results
pages. See figure 1 for an example of the description:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Figure 1<\/p>\n\n\n\n

Heading Tags<\/strong>
(H1, H2, H3, H4\u2026)
Def: Headings for paragraphs. In MS Word you\u2019ve seen
them as: Heading 1, Heading 2, Heading 3. They format
and style headings, making the bigger, bolder, etc.
Search engines pay attention to headings because they
tend to \u2018summarize\u2019 paragraphs. Search engines place
a small amount of weight in your H tags. See figure 2
below<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Figure 2<\/p>\n\n\n\n

Keywords<\/strong>
Def: a word or series of words you want to rank near the
top for when searched on a search engine.<\/p>\n\n\n\n

White Hat<\/strong>
Def: optimizations that are in accordance to the
guidelines published by search engines. Opposite of<\/p>\n\n\n\n

Black Hat<\/strong>
These are optimizations that are in violation of
guidelines. Websites that have black hat optimizations
can be penalized and removed completely from search
engines.<\/p>\n","protected":false},"excerpt":{"rendered":"

On-Page SEO Def: Edits you make to your website to improve search rank. Example: Adding text, headings, pages. Off-Page SEO… <\/p>\n","protected":false},"author":2,"featured_media":1161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[71,5],"class_list":["post-1158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-search-engine-optimization-2","tag-seo"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1158"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1158\/revisions"}],"predecessor-version":[{"id":1162,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1158\/revisions\/1162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1161"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}