I love my privacy, if I could have my way my name and imagery would be purged forever from the data banks of the internet. I’m hoping one day the great search engines will allow us to do this, but I digress. <\/p>\n\n\n\n
The majority of business owners do NOT want to put\nthemselves on the home page of their website, and for good reason! I\nunderstand! I’m a private person, I don’t want myself all over my home page,\nwith a stupid-looking unphotogenic smile, but, I have to. Why? Because, people\ndo business with people.<\/p>\n\n\n\n
Let me repeat that. People do business with PEOPLE. <\/p>\n\n\n\n
Your web visitors don’t want to do business with your robot\nwebsite. They want to do business with you and your human staff! But, they need\nto KNOW you’re there, and you’re not just a fake website, with a fake chatbot\npretending to be a real person. <\/p>\n\n\n\n
This is another reason why stock photos don’t work. People\nwant to do business with real living people, who have names, and job titles,\nand hobbies, and live in your town.<\/p>\n\n\n\n
Humans are social creatures, even the introverts! Have you\never tried communicating with a robot\/computer? I.e. at the self-checkout at\nHome Depot or Target… you know how frustrating it can be! Or how about one of\nthose stupid chatbots on Facebook? Your website is communication. If someone\nvisits a website you should at least put a picture of someone to ‘greet’ that\nvisitor on your behalf! <\/p>\n\n\n\n
It doesn’t have to be the owner, it can be a supervisor,\nanother executive, hell it can even be an entry-level worker. Whoever it is\nneeds to:<\/p>\n\n\n\n
1. be a real person<\/p>\n\n\n\n
2. be currently working at your company<\/p>\n\n\n\n
3. be somewhat mildly photogenic, but by no means a model <\/p>\n\n\n\n
Just put a nice photo of the person, and a heading of\n“Hi, I’m ‘First Name'”, and then a paragraph introducing the company.\n\n\n\nThat’s\nit! It’s what normal humans do when they meet in each other in person. Try to\nmake your website more of a human experience.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
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