{"id":1189,"date":"2021-03-22T20:00:09","date_gmt":"2021-03-22T20:00:09","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=1189"},"modified":"2021-03-22T20:00:10","modified_gmt":"2021-03-22T20:00:10","slug":"the-fastest-way-to-build-trust","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1189","title":{"rendered":"The fastest way to build trust"},"content":{"rendered":"\n

Vital Statistics – the fastest way to build trust.<\/p>\n\n\n\n

VERY few websites know about this one, and even fewer\nexecute it.<\/p>\n\n\n\n

It is a glowing nugget of gold and I’m serving it up to you,\nhere and now, so enjoy!<\/p>\n\n\n\n

It is so obvious that many are guilty of completely missing\nit. <\/p>\n\n\n\n

The question is: how do you convince someone why they should hire you or buy from you? <\/p>\n\n\n\n

The answer is simple: tell them your numbers:<\/p>\n\n\n\n

  1. Years your business has been in operation<\/li>
  2. Years you have been in the field<\/li>
  3. Cumulative years of experience of all your staff<\/li>
  4. Number of staff<\/li>
  5. Number of jobs completed (for services)<\/li>
  6. Number of products sold (for products)<\/li>
  7. Number of dollars you have saved your customers (only works for specific industries)<\/li>
  8. Number of hours you have saved your customers (only works for specific industries) <\/li>
  9. Number of clients<\/li>
  10. Number of locations\/offices<\/li><\/ol>\n\n\n\n

    These work because they prove you are a real business,\ngetting real results, over a period of time. \n<\/p>\n\n\n\n

    Some of these are very simple and require no effort, such as: number of years in business. And on the other hand for products sold, some you may not have ever thought of keeping such records.<\/p>\n\n\n\n

    To have the data you need to start keeping logs. Get on Google sheets and start logging EVERY time you do a roofing project, sell a pizza pie, do a tax return, walk a dog, whatever it is you do. <\/p>\n\n\n\n

    Round numbers look fake, and odd numbers look more real. For\ninstance: 100 tax returns filed,  vs: 67\ntax returns filed. The 67 is better. <\/p>\n\n\n\n

    These numbers are POWERFUL. But it requires you to be steady\nand continuously have your staff document every time work is done or products\nare sold. <\/p>\n\n\n\n

    But it is WELL worth it. <\/p>\n\n\n\n

    It then allows you to say things on your website, promotion\netc: in 2021 we made 11,678 pizza pies, and served 23,891 customers. <\/p>\n\n\n\n

    Or: in 2021 we helped 89 unhealthy people get healthy buy\nburning off 9,873 pounds of fat.<\/p>\n\n\n\n

    You get the idea. <\/p>\n\n\n\n

    Hard numbers make you more real to the prospect, and the\nmore real you are the more you will be trusted. \n\n\n\nIt is\nhard to gain trust from a prospect if they don’t know what you have done!\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

    Vital Statistics – the fastest way to build trust. VERY few websites know about this one, and even fewer execute… <\/p>\n","protected":false},"author":2,"featured_media":1190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,201,191,53,11,30],"tags":[241,225],"class_list":["post-1189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputation","category-reputation-management","category-sales","category-website-improvement","category-website-tips","category-websites-for-businesses","tag-reputation","tag-trust"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1189"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1189\/revisions"}],"predecessor-version":[{"id":1191,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1189\/revisions\/1191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1190"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}