{"id":1200,"date":"2021-04-13T14:35:16","date_gmt":"2021-04-13T14:35:16","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=1200"},"modified":"2021-04-13T14:35:16","modified_gmt":"2021-04-13T14:35:16","slug":"one-sophisticated-tactic-your-website-doesnt-have","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1200","title":{"rendered":"One Sophisticated Tactic Your Website Doesn&#8217;t Have"},"content":{"rendered":"\n<p>You better be sitting down for this one. <\/p>\n\n\n\n<p>I&#8217;ll wait a moment while you take a seat.<\/p>\n\n\n\n<p>Ok, this is basically a tool that sales people use when\nclosing a sale. A person has a reason not to buy. That is called an\n&#8216;objection&#8217;. The prospect says it, and then the sales person does some ninja\nmoves and turns the reason not to buy into to a reason to buy. Yes, you read\nthat correctly. <\/p>\n\n\n\n<p>Obviously, web designers have no reason to know about this\nsales technique, and most of them do not know it. Therefore, few websites have\nthis. <\/p>\n\n\n\n<p>What you need to do is talk to your sales people and find\nout from them: when you&#8217;re on the phone selling this product\/service, what are\nreasons people give you why they don&#8217;t want to buy? <\/p>\n\n\n\n<p>The most common two are: 1) no time or 2) no money. <\/p>\n\n\n\n<p>That is fine, but we want to go deeper, these are just\nsurface reasons.<\/p>\n\n\n\n<p>If you&#8217;re a supplement company, selling organic vitamins\nsome objections buyers might have are: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>I&#8217;ve never heard of you<\/li><li>How do I know your vitamins are made with good stuff? <\/li><li>I&#8217;d rather order on Amazon<\/li><\/ul>\n\n\n\n<p>If you&#8217;re bookkeeper, it might be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>I don&#8217;t trust you<\/li><li>I&#8217;d rather use H&amp;R block<\/li><li>Your firm is too small<\/li><\/ul>\n\n\n\n<p>If you&#8217;re a plumber it might be: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Contractors are smelly<\/li><li>Contractors are always late<\/li><li>Contractors are rude<\/li><li>I&#8217;d rather do it myself<\/li><\/ul>\n\n\n\n<p>There are patterns, but each one will have some unique\nobjections. <\/p>\n\n\n\n<p>Harass your sales people until you get three GOOD objections\n(not time and money), and then add them to your website, and also get the\nhandling the sales people use as well!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You better be sitting down for this one. I&#8217;ll wait a moment while you take a seat. Ok, this is&#8230; <\/p>\n","protected":false},"author":2,"featured_media":1201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191,53,11,30],"tags":[221,174],"class_list":["post-1200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","category-website-improvement","category-website-tips","category-websites-for-businesses","tag-conversion-rate-optimization","tag-sales"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1200"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1200\/revisions"}],"predecessor-version":[{"id":1202,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1200\/revisions\/1202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1201"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}