Making a purchase from someone you don’t know or trust is a\nrisk. When you go to Chipotle, you know exactly what you’re getting, there is\nno risk (oh wait, maybe that was a bad example). When you buy an apple from\nyour local grocery mart, you don’t need any assurances, you just buy it.<\/p>\n\n\n\n
But when you see an ad on Facebook for ‘combat Kevlar\ngloves’ which punch through anything, and then it is being sold on some simple\ne-commerce store, built off of Wix.com … you feel it in your gut “oh…\nI don’t know these guys, can I trust them? How do I know they’ll ship my stuff,\nand can I return it if I don’t like it?”<\/p>\n\n\n\n
Guarantees are great for this. <\/p>\n\n\n\n
Including a guarantee on your home page will be another\nounce of potent trust juice, serving it straight up. \n\n\n\nIt\ngoes without saying but we’ll say it anyway: make sure you honor your\nguarantees if you are promoting them! Don’t say it unless you fully intend to\nimplement them. \n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Making a purchase from someone you don’t know or trust is a risk. When you go to Chipotle, you know… <\/p>\n","protected":false},"author":2,"featured_media":1204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,11,30],"tags":[242],"class_list":["post-1203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-improvement","category-website-tips","category-websites-for-businesses","tag-guarantees"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1203"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1203\/revisions"}],"predecessor-version":[{"id":1205,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1203\/revisions\/1205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1204"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}