Are you having a hard time getting quality skilled & unskilled staff on your team? <\/p>\n\n\n\n
The problem may be in your messaging. <\/p>\n\n\n\n
Marketing isn’t just for sales.<\/p>\n\n\n\n
Marketing is also for hiring, recruiting new staff. <\/p>\n\n\n\n
When mentioning hiring, your website, your ads and\npromotional pieces must have a very finely-tuned message. <\/p>\n\n\n\n
Your message will resonate with people who share the same\nintention or reality. <\/p>\n\n\n\n
For example…<\/p>\n\n\n\n
If your message is: “If you join our company, we’ll\ngive you lots of free stuff, benefits, bonuses, paid vacation. We want to make\nyou as happy as possible.” <\/p>\n\n\n\n
You will get freeloaders. They will use you, and leave you. <\/p>\n\n\n\n
If your message is: “We don’t just do work to ‘get it\nover with’. We want to blow our customers away with service they receive. It is\nour mission to be the best [x company] in our service area. We only except\nworkers who take great pride in their work.<\/p>\n\n\n\n
You will get hard workers who want to be part of a strong\nteam and produce superior products. <\/p>\n\n\n\n
The Purpose\/Mission<\/strong><\/p>\n\n\n\n You want to hire social personalities, not anti-social\npersonalities.<\/p>\n\n\n\n Social personalities are drawn to missions that help people.\nThe purpose to help others is deeply ingrained in man. Therefore, if you want\nto attract social personalities you need to have a real mission\/purpose for\nyour business and boldly communicate it in your website, your ads and\npromotional pieces. Money alone cannot be reason enough for people to show up\nyear after year, they need a deeper reason, and that is where your\nmission\/purpose comes in. <\/p>\n\n\n\n If you don’t have a mission or purpose, then you need to get\nthat sorted out first before you invest more time in hiring.<\/p>\n\n\n\n Examples of possible missions\/purposes: <\/p>\n\n\n\n 1. To create Eco-friendly landscapes that reduce energy bills, water consumption, help the environment.<\/p>\n\n\n\n 2. To create homes that will last centuries.<\/p>\n\n\n\n 3. To provide such quality service that the customer tells\nall of their friends & family. <\/p>\n\n\n\n 4. To be so omnipresent in your area that when someone\nthinks ‘service\/product’ they think of your business. <\/p>\n\n\n\n Getting the word out<\/strong><\/p>\n\n\n\n If people don\u2019t know you\u2019re hiring, then you won\u2019t get any\napplications. <\/p>\n\n\n\n You already have a website so take full advantage of that\nfact by promoting on all your pages that you are hiring, and be sure to use the\nmessage of \u2018purpose\u2019 as discussed above. <\/p>\n\n\n\n In addition to your website you can take advantage of\nposting on all forms of social media. You have a message, and you need to put\nit where people are, and people are on social media. <\/p>\n\n\n\n If you don\u2019t have many followers and not many people are\nseeing your posts, you can always pay Facebook to \u2018boost\u2019 the post and show it\nto more people in your area. <\/p>\n\n\n\n Conclusion\n\n\n\nAt the\nend of the day, you want more people like yourself. People who are hard\nworking, take pride in their work, and go above and beyond for customer\nsatisfaction. If you make your messaging reflect that, you will get the\nattention of those who want to be part of that movement. And if you are not\ngetting enough takers and you do have your messaging finely crafted, just\nrealize you need to promote more, to reach more people with your message. \n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":" Are you having a hard time getting quality skilled & unskilled staff on your team? The problem may be in… <\/p>\n","protected":false},"author":2,"featured_media":1262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[246,247,248,37,249],"class_list":["post-1261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hiring","tag-hr","tag-human-resources","tag-marketing","tag-recruitment"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1261"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1261\/revisions"}],"predecessor-version":[{"id":1263,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1261\/revisions\/1263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1262"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}