{"id":1311,"date":"2022-05-09T23:10:18","date_gmt":"2022-05-09T23:10:18","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=1311"},"modified":"2022-05-09T23:10:19","modified_gmt":"2022-05-09T23:10:19","slug":"knowing-your-audience","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1311","title":{"rendered":"Knowing your audience"},"content":{"rendered":"\n<p>Pick up any book on marketing and without fail one of the\nfirst chapters is always: identify your dream customer, or write your customer\navatar, decide on your audience, etc. Worded many ways, they all have the same\nidea.<\/p>\n\n\n\n<p>Business owners often ask: &#8220;how do I know who my\naudience is?&#8221;<\/p>\n\n\n\n<p>Is it the people that I want most to sell to? Like my dream\ncustomer? <\/p>\n\n\n\n<p>Or is it something else?<\/p>\n\n\n\n<p>Let me shed some light on this.<\/p>\n\n\n\n<p>The first thing to know is that your audience are the people\nwho have bought from you in the past, or people who have bought similar\nproducts\/services from other businesses (your competitors). <\/p>\n\n\n\n<p>That is your audience. They people who have, BY RECORD,\nbought from you, or your competitors. That is your market, they are your\npeople. <\/p>\n\n\n\n<p>The second thing to know is that this isn&#8217;t just ONE type of\ndemographic, or one type of audience. <\/p>\n\n\n\n<p>For instance, if you provided CPR training, your audience is\nnot JUST nurses who need to re-certify. If you dig deeper and see all the\npeople who have come to you to be trained, you&#8217;ll see you have several\ndifferent audiences.<\/p>\n\n\n\n<p>In the case of a CPR instructor, these audiences could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nurses<\/li><li>Babysitters<\/li><li>School teachers<\/li><li>Personal Trainers<\/li><li>EMTs<\/li><\/ul>\n\n\n\n<p>Therefore, it is vital that you do some deep digging in your\nown records, and then do research on your competitors to see WHO is buying &nbsp;and then craft promotional messages (ads,\nflyers, etc.), for each one respectively, because each one will require\ndifferent wording! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">But my audience is not so defined<\/h3>\n\n\n\n<p>Depending on what service\/product you sell, your audience\nmight be a bit more vague.<\/p>\n\n\n\n<p>For instance, if you\u2019re a landscaper, you\u2019re not going to\nhave audiences like \u2018nurses\u2019 or \u2018teachers\u2019 who ONLY use your services. That\ndoesn\u2019t make sense because all properties need landscaping. In this case your\ndemographic will be wider, and not as niche as the CPR instructor. <\/p>\n\n\n\n<p>Examples for different audiences a landscaper could cater to\nare:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Low-income single family homes (lawn care)<\/li><li>Mid-tier apartment complexes, (commercial landscape\nmaintenance) <\/li><li>High-income single family homes, gated\ncommunities (hardscapes, outdoor living)<\/li><\/ol>\n\n\n\n<p>Each of the above audiences could be offered all the same\nservice, but the message and the way it is communicated needs to be adjust for\neach group. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pick up any book on marketing and without fail one of the first chapters is always: identify your dream customer,&#8230; <\/p>\n","protected":false},"author":2,"featured_media":1312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[37],"class_list":["post-1311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","tag-marketing"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1311"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1311\/revisions"}],"predecessor-version":[{"id":1313,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1311\/revisions\/1313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1312"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}