{"id":1392,"date":"2022-10-17T15:14:02","date_gmt":"2022-10-17T15:14:02","guid":{"rendered":"https:\/\/blog.clearimaging.com\/?p=1392"},"modified":"2022-10-17T15:19:12","modified_gmt":"2022-10-17T15:19:12","slug":"is-your-business-forgettable","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1392","title":{"rendered":"Is your business forgettable?"},"content":{"rendered":"\n<p>One of the worst curses a business can have is the curse of forgettability.<\/p>\n\n\n\n<p>This comes about when a business strives to be &#8216;better&#8217; or &#8216;excellent&#8217;, without at the same time striving to be &#8216;different&#8217;.<\/p>\n\n\n\n<p>Things that are different are remembered. Things that are generic, and similar don&#8217;t.<\/p>\n\n\n\n<p>Good marketers know this and go out of their way to make their business different, and thus memorable.<\/p>\n\n\n\n<p>Because at the end of the day, what are we trying to do with marketing? We want people to know us, like us, and want our products.<\/p>\n\n\n\n<p>Well, your future customers won&#8217;t be able to like you nor want your product if they can&#8217;t remember who you are.<\/p>\n\n\n\n<p>Therefore, before anyone can &#8216;persuade&#8217; the masses to have a desire for their product and service, they need to be memorable. And the way that is achieved is by being different.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do I become different?<\/h2>\n\n\n\n<p>On a macro view, if you think of car companies, you may not think there is any big difference between them. But on closer inspection, you&#8217;ll see some of them are actually VERY different, and this shows itself in the car company&#8217;s messaging.<\/p>\n\n\n\n<p>Here&#8217;s some examples of positions some car companies have taken which help them become memorable and not generic:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Volvo = safety<\/li><li>Ferrari = speed<\/li><li>Mercedes = luxury<\/li><li>BMW = handling<\/li><li>Toyota = dependable<\/li><\/ul>\n\n\n\n<p>Now let&#8217;s bring it back down to the street level with something common like pizza shops. They&#8217;re all the same right? Well, many are, but you&#8217;ll find that clever pizza shop owners go out of their way to make something different about their slice shop, and thus become memorable.<\/p>\n\n\n\n<p>Here&#8217;s some examples of positions a pizza company can take:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pizza delivered FAST<\/li><li>Gourmet artisan pizza<\/li><li>Cheap pizza for $1<\/li><li>Mexican pizza<\/li><li>Vegan pizza<\/li><li>Pizza for body builders<\/li><\/ul>\n\n\n\n<p>Instead of just being a better &#8216;slice&#8217; shop, they have chosen a specific niche or quality, and then become known for that one thing.<\/p>\n\n\n\n<p>And while this means they may lose some business from customers who are not looking for that quality, they do on the other hand gain a lot more traction with those who ARE looking for that niche.<\/p>\n\n\n\n<p>A great marketer once said: you can&#8217;t be everything to everyone.<\/p>\n\n\n\n<p>This is true. If you pick your niche, and become a master of it, you become different, memorable, and automatically get people coming to you for that niche, because that is what they want.<\/p>\n\n\n\n<p>So, don\u2019t be afraid to be different. Your business depends on it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the worst curses a business can have is the curse of forgettability. This comes about when a business&#8230; <\/p>\n","protected":false},"author":2,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[37,163],"class_list":["post-1392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","tag-marketing","tag-positioning"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1392"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1392\/revisions"}],"predecessor-version":[{"id":1394,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1392\/revisions\/1394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1395"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}