These days it seems everyone and his brother knows how to do SEO for websites. But would you trust your website\u2019s reputation and search engine ranking to just anyone? We didn\u2019t think so!<\/p>\n
There is only one source to trust for your guidelines and tips about SEO and that is Google itself. The good folks at Google have written an entire guide on what to do and not do.<\/p>\n
We urge all webmasters or individuals involved in SEO to read said guide so they can be abreast of what to do and not do. While not a substitute by any means we will list out some points that should be avoided for your convenience:<\/p>\n
1)\u00a0\u00a0\u00a0\u00a0\u00a0 Duplicate meta tags (some people put two meta descriptions or titles)<\/p>\n
2)\u00a0\u00a0\u00a0\u00a0\u00a0 Making a page\u2019s heading an image and then putting hidden H1 text underneath the image<\/p>\n
3)\u00a0\u00a0\u00a0\u00a0\u00a0 Multiple H1 tags on a page<\/p>\n
4)\u00a0\u00a0\u00a0\u00a0\u00a0 Navigation menus that are all Javascript and not visible to search engines<\/p>\n
5)\u00a0\u00a0\u00a0\u00a0\u00a0 Putting the same text on more than one page. Meaning, don\u2019t use the same text, always keep your text unique. This is called \u2018duplicate content\u2019 and is one of the biggest mistakes you can make. Also avoid duplicate title tags.<\/p>\n
6)\u00a0\u00a0\u00a0\u00a0\u00a0 Keyword stuffing. Be it in the text of the page, meta tags, alt attributes, title attributes, H tags<\/p>\n
7)\u00a0\u00a0\u00a0\u00a0\u00a0 Purchase Youtube views, Twitter followers or Facebook likes. That is a violation of the terms of service and can result in your account being closed.<\/p>\n
8)\u00a0\u00a0\u00a0\u00a0\u00a0 Purchase links to your site. Google can detect this and subsequently penalize your website.<\/p>\n
9)\u00a0\u00a0\u00a0\u00a0\u00a0 Canonical URL Issue<\/p>\n
10)\u00a0 Renaming web pages and not doing a 301 redirect to them so the search engines can find it.\u00a0 If you just rename page your old page will loose all of its reputation in the search engines. You want your new page to get all of that reputation, so you must do a 301 redirect in your server\u2019s .htaccess file.<\/p>\n
This list isn\u2019t by any means exhaustive but covers some of the main points. We will continue these points in Part Two of SEO Dont\u2019s<\/p>\n
If any of your websites have these or you are unsure if they do, contact us and we can help you!<\/p>\n","protected":false},"excerpt":{"rendered":"
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