{"id":179,"date":"2013-01-25T16:05:05","date_gmt":"2013-01-25T16:05:05","guid":{"rendered":"http:\/\/www.clearimaging.com\/blog\/?p=179"},"modified":"2013-01-25T16:05:05","modified_gmt":"2013-01-25T16:05:05","slug":"break-out-from-the-%e2%80%98box%e2%80%99","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=179","title":{"rendered":"Break out from the \u2018Box\u2019"},"content":{"rendered":"

We have all heard the phrase content is king but how can you apply it to a business owner\u2019s website? All you can really put on a website is:<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0 home page
\n2)\u00a0\u00a0\u00a0\u00a0\u00a0 about us
\n3)\u00a0\u00a0\u00a0\u00a0\u00a0 portfolio
\n4)\u00a0\u00a0\u00a0\u00a0\u00a0 services\/products
\n5)\u00a0\u00a0\u00a0\u00a0\u00a0 contact us<\/p>\n

Isn\u2019t that right?<\/p>\n

No! Not at all! If you are finding yourself in this predicament then you need to break out of the box and think of some original ideas.<\/p>\n

A website needs to minimally make a new page every week in order to stay fresh, and yes you can have a photo gallery or a testimonials page and keep it current but how about some pages which are: 1) interesting \/ engaging, and 2) contain relevant keywords to your business?<\/p>\n

What Can I Write About?<\/h3>\n

That depends on your business, let\u2019s pick out a few different types of businesses and see what we can write about:<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0 Computer Repair<\/p>\n

    \n
  1. DIY upgrades<\/li>\n
  2. Parts catalog\/encyclopedia<\/li>\n
  3. Computer reviews<\/li>\n
  4. Software reviews<\/li>\n<\/ol>\n

    2)\u00a0\u00a0\u00a0\u00a0\u00a0 Flower arrangement<\/p>\n

      \n
    1. Types of flowers<\/li>\n
    2. Types of arrangements<\/li>\n
    3. DIY arrangements<\/li>\n
    4. History of flower arrangement<\/li>\n<\/ol>\n

      3)\u00a0\u00a0\u00a0\u00a0\u00a0 Home renovations \/ Contractor<\/p>\n

        \n
      1. DIY guides<\/li>\n
      2. Maintenance tips<\/li>\n
      3. Project portfolio with testimonials<\/li>\n
      4. Recommended materials & contractors<\/li>\n<\/ol>\n

        4)\u00a0\u00a0\u00a0\u00a0\u00a0 Website hosting\/design<\/p>\n

          \n
        1. Design tips<\/li>\n
        2. New developments in web industry<\/li>\n
        3. Software reviews<\/li>\n
        4. DIY website maintenance guides<\/li>\n<\/ol>\n

          5)\u00a0\u00a0\u00a0\u00a0\u00a0 Restaurant<\/p>\n

            \n
          1. Menu items<\/li>\n
          2. Events<\/li>\n
          3. Awards<\/li>\n
          4. Recipes<\/li>\n<\/ol>\n

            As you can see there is a recurring theme of \u2018DIY\u2019 and \u2018tips & guides\u2019. This is always an excellent form of content and it can be used for almost any type of business.<\/p>\n

            Conclusion<\/h3>\n

            Use the above list for inspiration and get writing with one new page a week! And as always, if the task is too daunting or you just plain don\u2019t have the time, contact us, and we\u2019ll do it for you.<\/p>\n

            www.clearimaging.com<\/a><\/p>\n

             <\/p>\n","protected":false},"excerpt":{"rendered":"

            We have all heard the phrase content is king but how can you apply it to a business owner\u2019s website?… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,53],"tags":[21,60,59,61],"class_list":["post-179","post","type-post","status-publish","format-standard","hentry","category-content","category-website-improvement","tag-content-2","tag-copy-writing","tag-ideas","tag-ideas-for-content"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/179\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/179\/revisions\/180"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}