{"id":1817,"date":"2024-03-25T17:45:18","date_gmt":"2024-03-25T17:45:18","guid":{"rendered":"https:\/\/blog.clearimaging.com\/?p=1817"},"modified":"2024-08-01T11:27:21","modified_gmt":"2024-08-01T11:27:21","slug":"building-trust-with-logos","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1817","title":{"rendered":"How to Build Trust with Logos"},"content":{"rendered":"\n

Howdy there!<\/p>\n\n\n\n

This is marketing bites by clear imaging. I\u2019m your marketing specialist, Kieram, and we\u2019re going to give you some useful knowledge without any of the fluff. Let\u2019s just dive right in. <\/p>\n\n\n\n

Today we\u2019re going to be talking about how to make your website, build trust, and get you more sales. Specifically, we\u2019re going to be talking about trust, logos, and things you can add to your website to make you look more legitimate. <\/p>\n\n\n\n

People are searching for you on the web and they need to feel reassured and feel safe about going with you. In other words, they need third party recognitions that you are a safe choice. If people trust you, they will do business with you. So, let dive right in and see how you can use this on your website for your business.<\/p>\n\n\n\n

So here is a company, they do painting classes. <\/p>\n\n\n\n

<\/p>\n\n\n\n

These are logos of past clients. Basically, the idea of this is it shows that you\u2019ve worked with these companies and you\u2019re the real deal. Like, \u201cLook how impressive I am.\u201d Right? I mean, you just see this and this is very impressive right off the bat.<\/p>\n\n\n\n

But this wouldn\u2019t be for everybody. So, if you\u2019re business to business, this would be for you. If you\u2019re doing software, commercial landscaping, business consultant, cleaning company, or any other similar thing, this would be a good move for you. You\u2019re not going to do these if you\u2019re a florist or a pizza shop though, because that won\u2019t be applicable.<\/p>\n\n\n\n

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Alright, let\u2019s go to our next choice, which would be awards. So, this is applicable for anyone, right. This is just good stuff. So, it\u2019s just showing that you\u2019ve done great work and you\u2019ve been recognized by a third party. This is Angie\u2019s List, but its doesn\u2019t have to be Angie\u2019s list, it could be Home Advisor or whatever is appropriate for you industry. So even if you are doing landscaping, plumbing, electrical work, contracting, dentistry, or are a florist, whatever it is, there\u2019s awards that you could probably be getting. <\/p>\n\n\n\n

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So next, we will move on to memberships and associations. This basically shows that you\u2019re a real business. There\u2019s not much more to it than that. So, this vitamin company and these are just some of them. It could be regulatory bodies as well. So, if you\u2019re an accountant, if you\u2019re in law, if you\u2019re in medical, you\u2019d want to get some memberships of some associations. If you\u2019re in landscaping, ICPI would be a great example of that, so get the ICPI logo. <\/p>\n\n\n\n

Let\u2019s get on to some more. So, this is only if you\u2019re selling things online.<\/p>\n\n\n\n

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Having security logos says \u201cHey, you\u2019re safe on my website\u201d. So, you see this guy down here, this Norton thing in the corner? Instantly reassures anyone buying from your site. <\/p>\n\n\n\n

If you\u2019re doing shopping on anything but Amazon, you\u2019ll feel more reassured if you see something like this because you\u2019re putting in your credit card information. <\/p>\n\n\n\n

So, this goes a long way, but this is only if you\u2019re doing e-commerce. If you\u2019re a landscaper or plumber or if you\u2019re a marketing company, you do not need to put a security logo. This is for e-commerce only. <\/p>\n\n\n\n

Alright, let\u2019s keep rolling along. Here\u2019s an example of someone who\u2019s mixing it up. <\/p>\n\n\n\n

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We\u2019ve got membership right here or an associations. We\u2019ve got what I\u2019m assuming is certified Generac installer or maybe a Generac dealer or something. They we have whatever this thing in the middle is and then some awards. So, it\u2019s a mixed bag and honestly I would separate them, because it would communicate a little more clearly. <\/p>\n\n\n\n

Now, let\u2019s take a look at certifications. <\/p>\n\n\n\n

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So, these give consumers peace of mind that you\u2019re qualified for skilled work. You could be a personal trainer, a contractor, a landscaper, anything where you\u2019re doing skilled work. So, we\u2019ve got ICPI here and we\u2019ve got another one of these. Again, this is not something that you would need if you\u2019re a pizza shop or florist or something like that. If you\u2019re in a vocation, you should definitely see what certifications you can get because that\u2019s going to help build a lot of trust.<\/p>\n\n\n\n

The last one over here is partnerships.<\/p>\n\n\n\n

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Now this isn\u2019t really for everyone and again, it\u2019s just another way to show that you\u2019re a real business.<\/p>\n\n\n\n

So, one example, this is a Google partner. This won\u2019t be applicable to all of you, but an example I can think of is this: You\u2019re a landscaper and you\u2019re partnering with a company that does artificial turf and they only do artificial turf and you just do landscapes. So, you guys refer business to each other back and forth. Well, in that case, you guys could be considered partners and you could put each other\u2019s logos on your sites to show that partnership. So that just shows to the audience that you work with another company and helps build a little bit of legitimacy. <\/p>\n\n\n\n

So those are the various types of trust logos you can add to your website. <\/p>\n\n\n\n

Final thoughts on this: Only pick one or two types, max. You don\u2019t want to do a whole page of logos because that would just look terrible. So pick whatever logos are appropriate for your company and just throw them on and it\u2019s really going to help your conversion rate. People are going to land on your site, they\u2019re going to feel much more reassured that you\u2019re a real company. <\/p>\n\n\n\n

Alright, that just about does it. If you want your website to build trust and to get more sales, you definitely need to implement what you\u2019ve seen and read here as it fits with your company. <\/p>\n\n\n\n

This is us, Clear Imaging, if you need help with your website<\/p>\n\n\n\n

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My company, Clear Imaging<\/a>, has been helping small business owners manage their website since 2004. We\u2019ve super dependable and always answer emails to get the job done.<\/p>\n\n\n\n

So come one over to the contact page over here and just let us know if there\u2019s anything we can do for you. <\/p>\n\n\n\n

Until then, God bless and stay safe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Howdy there! This is marketing bites by clear imaging. I\u2019m your marketing specialist, Kieram, and we\u2019re going to give you… <\/p>\n","protected":false},"author":5,"featured_media":1822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,93,224],"tags":[37,178],"class_list":["post-1817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","category-public-relations","category-reputation","tag-marketing","tag-public-relations"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1817"}],"version-history":[{"count":6,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1817\/revisions"}],"predecessor-version":[{"id":1937,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1817\/revisions\/1937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/1822"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}