{"id":1986,"date":"2024-09-09T12:15:28","date_gmt":"2024-09-09T12:15:28","guid":{"rendered":"https:\/\/blog.clearimaging.com\/?p=1986"},"modified":"2024-10-18T20:41:48","modified_gmt":"2024-10-18T20:41:48","slug":"how-to-apply-for-google-local-service-ads","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=1986","title":{"rendered":"How to apply for Google Local Service Ads"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">How to apply for Google Local Service Ads?<\/h3>\n\n\n\n<p>Google Local Services Ads are different from PPC ads. They allow you to promote your business on Google and generate direct leads from your prospects. The leads are typically generated in the form of messages and phone calls. The messaging option is currently open for Canadian and US markets.<\/p>\n\n\n\n<p>The following guide introduces you to the main steps for setting up your Google Local Service Ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create Account<\/h3>\n\n\n\n<p>Navigate to the Google Local Services Ads page at <a href=\"https:\/\/ads.google.com\/intl\/en_us\/home\/local-services-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/ads.google.com\/intl\/en_us\/home\/local-services-ads\/<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you already have an account with Google Ads, click on \u2018Sign in\u2019<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/0.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/0-1024x578.jpg\" alt=\"\" class=\"wp-image-1987\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/0-1024x578.jpg 1024w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/0-300x169.jpg 300w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/0-768x434.jpg 768w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/0.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>If you don&#8217;t have a Google Ads account, click on \u2018get started\u2019<\/li><li>Provide info on your location and the services you offer<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/1-1024x718.jpg\" alt=\"\" class=\"wp-image-1988\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/1-1024x718.jpg 1024w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/1-300x210.jpg 300w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/1-768x538.jpg 768w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/1.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: var(--wp--preset--color--body-text); font-family: var(--wp--preset--font-family--inter); font-size: var(--wp--preset--font-size--normal); font-weight: var(--wp--custom--typography--font-weight--normal);\">Click on \u2018check eligibility\u2019<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"834\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/2-1024x834.jpg\" alt=\"\" class=\"wp-image-1989\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/2-1024x834.jpg 1024w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/2-300x244.jpg 300w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/2-768x626.jpg 768w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/2.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Create your Google Ads profile by providing information such as name, website, address, service areas and types, and business hours. It is recommended that you provide as much info as possible to improve your chances of being approved.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/3-1024x689.jpg\" alt=\"\" class=\"wp-image-1990\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/3-1024x689.jpg 1024w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/3-300x202.jpg 300w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/3-768x517.jpg 768w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/3.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>The next step shows a basic ad preview and the way it will be displayed.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Demonstrate Your Business\u2019 Credibility<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>If you want to increase the chances of your Google Ads account getting approved, you should demonstrate that your company can be trusted.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/4-1024x366.jpg\" alt=\"\" class=\"wp-image-1994\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/4-1024x366.jpg 1024w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/4-300x107.jpg 300w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/4-768x275.jpg 768w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/4.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The amount of information required will depend on where you are located and the type of service you offer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/5-1024x499.jpg\" alt=\"\" class=\"wp-image-1997\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/5-1024x499.jpg 1024w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/5-300x146.jpg 300w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/5-768x375.jpg 768w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/5.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Google can also ask for details on your business\u2019 proof of insurance or license. It is recommended to provide as much information as possible.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1431\" height=\"777\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/6-1024x556.jpg\" alt=\"\" class=\"wp-image-1999\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/6-1024x556.jpg 1024w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/6-300x163.jpg 300w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/6-768x417.jpg 768w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/6.jpg 1431w\" sizes=\"auto, (max-width: 1431px) 100vw, 1431px\" \/><\/a><\/figure>\n\n\n\n<p>Once you have entered all the info, Google will check your Google Business Profile reviews. The number of reviews and ratings have an important role to play in how Google decides on your eligibility application.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/7-1024x556.jpg\" alt=\"\" class=\"wp-image-2001\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/7-1024x556.jpg 1024w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/7-300x163.jpg 300w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/7-768x417.jpg 768w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/7.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>If you do not already have reviews, you can encourage your customers to leave reviews.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Click on \u2018see link options\u2019<\/li><li>The links can then be sent out to your customers, encouraging them to provide reviews.<\/li><\/ul>\n\n\n\n<p>The reviews received through these links are considered verified reviews by Google.<\/p>\n\n\n\n<p>Bidding<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Next, you should select the bidding type you require.<\/li><li>After that, you will be setting up your weekly budget.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/8-1024x540.jpg\" alt=\"\" class=\"wp-image-2003\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/8-1024x540.jpg 1024w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/8-300x158.jpg 300w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/8-768x405.jpg 768w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/8.jpg 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Google will suggest a budget. You can also set up your own budget.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/billing-info.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/billing-info.png\" alt=\"\" class=\"wp-image-2006\" width=\"1012\" height=\"483\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/billing-info.png 761w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/billing-info-300x143.png 300w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>You can then add your billing details.<\/li><\/ul>\n\n\n\n<p>If you have an existing Google Ads account, Google will already have your payment information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Approval<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Once you have provided all the information, Google can take up to several weeks to approve your Google Ads profile. Many times, the verification process doesn\u2019t take more than a couple of days.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/whatserve.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"412\" src=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/whatserve-1024x412.png\" alt=\"\" class=\"wp-image-2009\" srcset=\"https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/whatserve-1024x412.png 1024w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/whatserve-300x121.png 300w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/whatserve-768x309.png 768w, https:\/\/blog.clearimaging.com\/wp-content\/uploads\/2024\/09\/whatserve.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The following factors affect how long the approval process can take:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Business type<\/li><li>State<\/li><li>Province<\/li><li>Country<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Benefits of Creating Google Local Service Ads<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Now that you know how to apply for Google Local Service Ads, it is worth knowing how your business can benefit from this service.<\/p>\n\n\n\n<h3 class=\"has-hexadecimal-color has-text-color wp-block-heading\"><strong><strong><strong><strong>1. Increase your Visibility<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Google Local Service Ads (LSAs) are different from organic search results, GMB listings, and PPC ads. They can appear on the top of the page. This means much greater visibility and more clicks than other alternatives.<\/p>\n\n\n\n<p>According to studies, LSAs appearing in search results get 14% of the clicks. It is a relatively new search result feature. So, you can benefit more by being the early bird. As your reviews and consumer confidence grow, your LSA rankings can also improve.<\/p>\n\n\n\n<h3 class=\"has-hexadecimal-color has-text-color wp-block-heading\">2. <strong><strong><strong><strong>Control Over Targeting<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>With Google LSAs, you can control where and when your ads get displayed. During profile set-up, you can select the cities or ZIP codes that you want to target. So, your ad will appear in locations where people are searching for your service.<\/p>\n\n\n\n<p>Google allows you to make changes to the cities or ZIP codes any time you want. A good thing is that there is no need to list all the areas you serve.<\/p>\n\n\n\n<p>Another relevant advantage is that you may pause an ad at any time.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-hexadecimal-color has-text-color wp-block-heading\">3. Pay Only when You Get Viable Leads<\/h3>\n\n\n\n<p>No one wants to deal with irrelevant leads. They waste time and money. You will be paying for a lead only when a user views your ad and contacts you. A lead will be considered invalid in the following scenarios:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If a job is requested for a service that you have not advertised<\/li><li>If you do not serve the requested location<\/li><li>Leads trying to sell you something<\/li><li>Leads seeking employment<\/li><li>Unintentional contact<\/li><li>A pre-recorded lead or generated by a bot<\/li><li>Leads providing incorrect contact details or not providing any contact details at all<\/li><\/ul>\n\n\n\n<p>If you receive a lead that seems invalid, Google has provided options to \u2018dispute\u2019 it.<\/p>\n\n\n\n<h3 class=\"has-hexadecimal-color has-text-color wp-block-heading\">4. Highly Transparent<\/h3>\n\n\n\n<p>Google LSAs also provide clear cost-per-lead information. It makes it easier to determine how much budget you should allocate to generate the desired ROI. This information is provided in the form of expected cost-per-lead (CPL) as part of the budget set up process.<\/p>\n\n\n\n<p>The CPL is calculated based on your location and industry. The budget can then be set based on the amount you are ready to put in or the desired leads every week. A good thing here is that you can adjust your budget at any time.<\/p>\n\n\n\n<p>The amount of transparency Google LSAs provide enables you to make highly informed advertising decisions.<\/p>\n\n\n\n<h3 class=\"has-hexadecimal-color has-text-color wp-block-heading\">5. Benefit from Google Guarantee<\/h3>\n\n\n\n<p>When you promote your business through Google LSAs, your customers will view the Google Guarantee badge. This badge assures your customers that they can trust your company. Keep in mind that unsatisfied customers have the option to reach out to Google.<\/p>\n\n\n\n<p>The Guarantee badge can be earned by proving that your business is licensed and insured. Besides, your team will also have to complete a background check.<\/p>\n\n\n\n<p>So, it pays to appear as a trusted business on the top of Google search results. If you want to make the most of Google Local Service Ads, follow the steps mentioned above. While the search giant is serious about presenting only trusted businesses in its search results, you can take advantage of this with LSAs.&nbsp;<\/p>\n\n\n\n<p>If you want to run professional ad campaigns that help you achieve your business goals, feel free to contact Clear Imaging, Inc. Send us a <strong><a href=\"https:\/\/www.clearimaging.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"message\">message<\/a><\/strong> or give us a call at 1(800) 380-6942.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Local Services Ads are different from PPC ads. They allow you to promote your business on Google and generate direct leads from your prospects. The leads are typically generated in the form of messages and phone calls. The messaging option is currently open for Canadian and US markets.<\/p>\n","protected":false},"author":5,"featured_media":2093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290,278,12],"tags":[217,291,5],"class_list":["post-1986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-local-ads","category-local-business","category-search-engine-optimization","tag-google-2","tag-google-local-ads","tag-seo"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1986"}],"version-history":[{"count":19,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1986\/revisions"}],"predecessor-version":[{"id":2020,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/1986\/revisions\/2020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/2093"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}