Making a blog for your business is nothing new. Search engine marketers have been recommending it for over ten years. But why then do so many business blogs start and end with a lonely \u2018hello world\u2019 post in WordPress? While there are many reasons, one of the main ones is lack of ideas for posting and that is what we will focus on in this article.<\/p>\n
You don\u2019t necessarily post the same things on your company\u2019s blog page that you would in your business Facebook. By clarifying the types of posts you can do for each it will help to relieve any obfuscation.<\/p>\n
Posts for facebook are much more informal and less rigid, which is not surprising as it is \u2018social\u2019. You can post about what your employees ate for lunch, photos from \u2018wacky Wednesday\u2019, your thoughts about competitors\u2019 products\/services, etc. Business blog posts on the other hand should integrate with the company\u2019s website and be a notch more formal.<\/p>\n
Although this list is by no means exhaustive you could narrow your business blog posts down into three categories: tips & helpful info, reviews\/articles of industry related items and lastly news.<\/p>\n
Tips, Helpful Information, Tutorials <\/strong><\/p>\n You have the opportunity to position yourself as an authority in your field by posting continuous helpful articles regarding your company\u2019s area of expertise. This not only gives you great content for the search engines but also creates a following for your articles, and a builds a reputation for your company; showing the public that you know what you\u2019re talking about.<\/p>\n The simplest way to go about doing this is to make DIY tutorials that customers can use for their benefit (especially on topics involving installing\/setting up\/maintenance). You can also make articles about the most common difficulties customers have with a product, and describe the various things they can do to remedy. Lastly you can make FAQ\u2019s for individual products based on the questions you most often get from customers.<\/p>\n Reviews<\/strong><\/p>\n There is a tremendous potential for material in reviews. You should not limit yourself to just reviewing the products in your arsenal. You should expand to review the products of your competitors, and those of the whole industry. Even if your company doesn\u2019t sell products and is service based, you can still review products that are industry related which customers will purchase. An example of this would be a restaurant which does reviews on particular sauces available in food stores, or a cleaning service company which does reviews on cleaning products.<\/p>\n News <\/strong><\/p>\n This includes anything new, not just New Product\/Services Releases. Posts about news can include any of the following:<\/p>\n 1)\u00a0\u00a0\u00a0\u00a0\u00a0 New buildings acquired \/ shops opened Making a blog for your business is nothing new. Search engine marketers have been recommending it for over ten years…. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[41,103,42,57],"class_list":["post-303","post","type-post","status-publish","format-standard","hentry","category-social-media-2","tag-blog","tag-increase-traffic","tag-social-media","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=303"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/303\/revisions"}],"predecessor-version":[{"id":304,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/303\/revisions\/304"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2)\u00a0\u00a0\u00a0\u00a0\u00a0 New employees hired
\n3)\u00a0\u00a0\u00a0\u00a0\u00a0 Goodwill activities done
\n4)\u00a0\u00a0\u00a0\u00a0\u00a0 Testimonials of satisfied customers
\n5)\u00a0\u00a0\u00a0\u00a0\u00a0 Staff achievements (employee of the month)
\n6)\u00a0\u00a0\u00a0\u00a0\u00a0 Staff training\/certification achievements
\n7)\u00a0\u00a0\u00a0\u00a0\u00a0 Special offers<\/p>\n","protected":false},"excerpt":{"rendered":"