A cursory examination of your normal website on a mobile browser (such as that of the iPhone) may lead you to believe that you don\u2019t need a separate website tailored made for mobile phones as more likely than not your website will display just fine on iPhone\u2019s Safari or Android\u2019s Chrome. But is it really fine? Let\u2019s examine a few points so as not to miss the big picture.<\/p>\n
Just because your normal website displays with no design errors or anything \u2018broken\u2019 does not mean it is now acceptable for the mobile web. If opening your normal website on a mobile device should require you to do any zooming at all (Be that finding text, or links, etc), you need a mobile website. The mobile website experience should require no zooming, and data should be presented clearly and be readily in view.<\/p>\n
Conventional website navigation is not adequate for mobile websites. More often than not they are too small and require zooming to access. Mobile website navigation is big and usually located at the top or bottom of the site, with buttons that span the width of the browser. This enables fast and user-friendly access to your website\u2019s pages.<\/p>\n
Depending on your data plan, you may or may not be concerned about accessing a website that takes a considerable amount of time to render. However, in the spirit of user-friendliness your website should not be a bandwidth hog as it will not only cost your users more in money and more in time. And that is one thing users find most perturbing. Thanks to their light-weight design mobile websites load lightening fast, creating an ideal user experience.<\/p>\n
If your website has Flash (SWF files) then you most certainly need to create a mobile version as Flash is no longer supported by Apple devices which means users won\u2019t be able to see or interact with your Flash content. Instead you need a mobile website which users the technologies of HTML5 and Javascript.<\/p>\n","protected":false},"excerpt":{"rendered":"
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