As you may have noticed over the past twenty years, there is a pattern or standard you can say of the minimum number of pages a website should have, as well as standard types of pages. For instance every website has a minimum of 5 pages and this five typically include:<\/p>\n
1)\u00a0\u00a0\u00a0\u00a0\u00a0 home page<\/p>\n
2)\u00a0\u00a0\u00a0\u00a0\u00a0 about page<\/p>\n
3)\u00a0\u00a0\u00a0\u00a0\u00a0 services\/products page<\/p>\n
4)\u00a0\u00a0\u00a0\u00a0\u00a0 contact page<\/p>\n
5)\u00a0\u00a0\u00a0\u00a0\u00a0 photo gallery page<\/p>\n
While this certainly is sufficient to communicate everything you need to about your business to your customers (otherwise it would be different and would have evolved into a different list of pages), it is not sufficient if you wish for your website to rise high in the SEO world (unless of course you are spending a significant amount of money on other promotional avenues in order to make up for the lack of content).<\/p>\n
In order to make inroads into the search engine result pages you will need to producing a considerable amount of content. How many pages exactly? Well hold on to your hats, from an Advanced SEO perspective you would need to get 50 pages of content on your site as a good foundation to start from. This may seem daunting and overwhelming however if organized into particular sections it is much more digestible.<\/p>\n
Let\u2019s see how we can make that number \u201850\u2019 more digestible by being creative:<\/p>\n
Testimonials \u2013 10 pages <\/strong><\/p>\n Yes, that\u2019s right you\u2019d better get busy and collect up testimonials from your customers. It is a very easy and requires you to write no content. You just need to have your employees survey your customers and then type up the responses. This will result in good PR for your company as well as content which has good keyword distribution and relevancy to your website.<\/p>\n About us \u2013 5 pages<\/strong><\/p>\n 1)\u00a0\u00a0\u00a0\u00a0\u00a0 General description<\/p>\n 2)\u00a0\u00a0\u00a0\u00a0\u00a0 Mission statement<\/p>\n 3)\u00a0\u00a0\u00a0\u00a0\u00a0 Complete history of company<\/p>\n 4)\u00a0\u00a0\u00a0\u00a0\u00a0 Staff\/Team members<\/p>\n 5)\u00a0\u00a0\u00a0\u00a0\u00a0 Community involvement (If you don\u2019t already have some kind of community involvement activity stay tuned for our future article on \u2018Your 2014 PR Campaign\u201d<\/p>\n Products & Services \u2013 10 pages (minimum)<\/strong><\/p>\n Here is where you will find a wealth of content, as whatever industry you are in you will have at least 10 services you provide or 10 products which you sell. Each one is deserving of its very own page with unique text and photography<\/p>\n Videos \u2013 1 page <\/strong><\/p>\n FAQs \u2013 2 pages<\/strong><\/p>\n Free estimate \u2013 1 page <\/strong><\/p>\n Specials \u2013 1 page <\/strong><\/p>\n News & Historical News \u2013 10 pages<\/strong><\/p>\n Without a doubt you have within your records at least ten items that would be worthy to put in your News page. The fact that it is old and already happened is irrelevant, it is still content and just needs to be placed in chronological order on your news page. Each news item should have its own page and should be written in either the third person (as in a press release) or in the first person for a more intimate feeling.<\/p>\n Articles \u2013 10 pages <\/strong><\/p>\n Think of this as the conversation the business owner or technician\/salesman is having with a customer, explaining the benefits, the possible downsides, background information, etc of a particular product or service. You have tremendous freedom and latitude in writing articles. They can be about seasonal information related to your business and products, tips, do it yourself, etc.<\/p>\n Reviews \u2013 10 pages <\/strong><\/p>\n As the public look up to your business as its opinion leader it is only natural for you to take a position and review products related to your business. It provides a fairly large potential for content which is also keyword relevant.<\/p>\n Others: Newsletters, historical promotion flyers <\/strong><\/p>\n Fortunately if it\u2019s all too much for you there is a solution: blogging. Blogging is a simple and fast way to start amassing pages for your website.<\/p>\n","protected":false},"excerpt":{"rendered":" As you may have noticed over the past twenty years, there is a pattern or standard you can say of… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,98,12,11],"tags":[21,119,5,120],"class_list":["post-324","post","type-post","status-publish","format-standard","hentry","category-content","category-marketing-2","category-search-engine-optimization","category-website-tips","tag-content-2","tag-page-ideas","tag-seo","tag-web-copy"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=324"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/324\/revisions"}],"predecessor-version":[{"id":325,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/324\/revisions\/325"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}It\u2019s all too much for me!<\/h3>\n