As time marches along social media giants continue to find ways to monetize their empires and provide opportunities for business who wish to promote their products\/services. Let\u2019s look over a handful of the latest social media advertising platforms:<\/p>\n
In the fall of last year Instagram (Facebook\u2019s photo sharing incarnation) released its first ad or \u2018sponsored photo\u2019 from Levi\u2019s. After great success (for example, Michael Kors gaining 36,000 likes from a single ad) other advertisers joined up, including: Adidas, Ben & Jerry’s, Burberry, General Electric, Lexus, Macy’s, PayPal, etc.<\/p>\n
Instagram says that they will use information from what you do on their website as well as what you do on Facebook. For instance your interests and basic info on facebook, and the things you follow on Instagram.<\/p>\n
At present the cost of Instagram\u2019s sponsored photos are unknown, but it is safe to say it would be extremely expensive and most small business would not be able to afford them. However, we can assume that after the system has matured and grown it would then provide advertising solutions that small businesses could participate in.<\/p>\n
Last October new social media giant Pinterest began implementation of \u2018promoted pins\u2019, in which a company would pay X amount of money to have their pin appear whenever a user searches for a particular keyword. For example a store selling costumes could have their costumes appear if one searched for \u2018Halloween\u2019.\u00a0 Their website states:<\/p>\n
\u201cIf you\u2019re interested in learning more about how we\u2019re experimenting with promoting Pins, please fill out the form below. We\u2019ll share more info and updates with you as we get closer to launching a product.<\/em>\u201d<\/p>\n Like Facebook, Twitter\u2019s \u201cPromoted Tweets\u201d have matured over the past couple years, starting from only being available to major market movers (As is the current situation with Instagram and Pinterest ads), to recently being available to many small business by using a \u2018cost per engagement\u2019 model (which tends to average around $1.50-2.20 per click). This is good news for small business, allowing them to reach even more potential customers, with full control over how much they spend.<\/p>\n While most won\u2019t be able to participate in Instagram and Pinterest ads, businesses should keep an eye on them while they develop and in the meantime get a flavor for social media ads with Twitter and Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":" As time marches along social media giants continue to find ways to monetize their empires and provide opportunities for business… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,51],"tags":[43,126,45,42,44],"class_list":["post-358","post","type-post","status-publish","format-standard","hentry","category-promotion","category-social-media-2","tag-facebook","tag-instagram","tag-pinterest","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=358"}],"version-history":[{"count":2,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/358\/revisions"}],"predecessor-version":[{"id":1134,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/358\/revisions\/1134"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Twitter \u2013 Promoted Tweets<\/h3>\n
Conclusion<\/h3>\n