Without a workable strategy for your business\u2019s facebook promotion campaign you can be easily whisked off into unnecessary, untested or even detrimental actions. Let\u2019s examine some of the most fundamental actions you must take, which are empirical in their logic, therefore requiring no special insight.<\/p>\n
Even if you make excellent posts, it will be an uphill battle to get engagement if you have a very small fan base, as it can only reach so many fans. To remedy this it requires an aggressive program to increase your followers.<\/p>\n
1) Invite all your friends from your personal profile to like your business page, and then give your employees admin privileges on your business page, so that they too can invite all of their friends to like your business page.<\/p>\n
2) You can only invite once, and the percentage of those who actually do it varies. So the next step would be to send a personal message to your friends to like the page. This is highly effective (especially if its a personal<\/em> message, and doesn\u2019t look like a copy-paste message). This will give you your initial fan base.<\/p>\n You must figure out what you can and should post. For instance, just because you own a flower shop doesn\u2019t mean you can only make posts about flowers. It can be anything you want. It all depends on how serious or rigid you want your image to be. For example it would be totally appropriate for a landscaping company to post a recipe for pumpkin cheesecake during autumn, or a photo of babies dressed in pumpkin costumes. This is the flexibility that small businesses have in social media. Major corporations would not however have this same flexibility in their social media content; so take advantage of it!<\/p>\nStep Two \u2013 Formulate your content<\/h3>\n