Having been in business for the past eighteen years chances are that you\u2019ve seen an \u201cAngie\u2019s List\u201d icon or badge on small business websites. But being the oldest operating online customer review repository doesn\u2019t mean it\u2019s still the best. New comers Google Plus and Yelp have taken the spotlight, leading us to the question. Do we still need Angie\u2019s List?<\/p>\n
Firstly let\u2019s describe what exactly Angie\u2019s is and is not. Angie\u2019s is a FREE service for businesses, allowing them:<\/p>\n
\u2022 Managing reputation
\n\u2022 Customizing your business profile
\n\u2022 Reading & responding to reviews
\n\u2022 Access to business tools<\/p>\n
It does allow businesses to \u2018rank\u2019 higher in its Angie\u2019s List search results, in a roundabout fashion by having businesses pay a premium to advertise coupons, which then enable them to rank higher than other businesses. Therefore, if you want your business to have a high search placement within Angie\u2019s you\u2019ll probably need to invest a few dollars.<\/p>\n
Angie\u2019s is a premium-only service for consumers (requiring a fee of around $15-$30 a year). Only when a user has signed up and paid is he then able to read reviews of contractors and businesses.<\/p>\n
To be blunt, not really. In the enduring spirit of the internet, users demand and expect free information about businesses. It\u2019s not sufficient that addresses and phone numbers be free to see, but ratings and reviews must be as well. Google Plus and Yelp took notice and are very successfully supplying this demand.<\/p>\n
For the small business trying to leverage its online reputation it needn\u2019t choose more than one of the above (Angie\u2019s, Google+, Yelp), for its online PR campaign. With Google\u2019s recent emphasis on local business listings, having high quality reviews on Yelp is of great benefit. Additionally, Yelp is currently the web\u2019s leading consumer-review website, while Angie\u2019s seems to be fading out, with its company stock dropping 50% in 2014. This could be traced to its lack of changing with the times and not offering the free content consumers desire.<\/p>\n","protected":false},"excerpt":{"rendered":"
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