{"id":505,"date":"2015-04-29T22:11:55","date_gmt":"2015-04-29T22:11:55","guid":{"rendered":"http:\/\/www.clearimaging.com\/blog\/?p=505"},"modified":"2015-04-29T22:11:55","modified_gmt":"2015-04-29T22:11:55","slug":"listen-to-google","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=505","title":{"rendered":"Listen to Google"},"content":{"rendered":"

One of the unique aspects of SEO is that exact metrics, numbers, quantities of its various factors (such as keyword density, link weight, site age, navigation balance, etc) are not only unknown but are closely guarded secrets. Therefore it leaves SEO\u2019s to only speculate. Some speculation is based on precision A\/B testing and some purely guess work. It is hard to know what and who to believe. This problem is compounded by the fact that there exist many unscrupulous individuals and companies who take advantage of this ignorance by selling black-hat services or by simply scamming.<\/p>\n

But wait, all is not hopeless! To help alleviate this quandary Google wrote the Webmaster Quality Guidelines, and although it does not tell one exactly what quantity of what to achieve the best rank, it does clearly delineate what not to do, and illustrates generally what one should do.<\/p>\n

Why Google?<\/h3>\n

Since one is trying to get his website to rank in Google then it is natural that one would listen to their terms, conditions and guidelines. Some naysayers may assert that one should not even trust Google\u2019s guidelines, and that it is a trap. However this assumption evaporates once one actually reads the Webmaster Guidelines and discovers how logical they are. Let\u2019s look over some of the key points.<\/p>\n

Quality guidelines<\/h3>\n