Despite Google\u2019s continuing evolution of its algorithm and new page ranking methods, good old incoming links still play a vital role as one of the factors examined in determining a page\u2019s SEO value. Webmasters and Search Engine Optimizers, however must stay abreast of new methods of linking. Some past techniques will not be able to be employed with the same effectiveness nowadays. And as the web continues to evolve, new technologies are becoming available for use.<\/p>\n
Let\u2019s discuss a few things that you should no longer be doing, and a few things you should be doing for your linking campaign.<\/p>\n
The age-old \u2018triangular linking\u2019 technique is not what it used to be. In the old days of the web this was the way to go. You could get ahold of a hundred websites, and set up the most intricate arrangement, and it worked for many years, but not these days.<\/p>\n
Even modern spin offs such as \u2018pentagonal linking\u2019 are still missing the boat. Google has long since stated that it can and will discover and penalize any site engaged in triangular linking, whether or not it would be as sophisticated enough to detect something complex like \u2018pentagonal linking\u2019 is besides the point. Emphasis needs to be put on getting links in a natural way, as opposed to playing the system.<\/p>\n
The earliest form of linking, reciprocal links used to boost your site\u2019s SEO value, but that has not been the case for MANY years. Despite that fact people are still engaging in it. There is nothing wrong with Company A letting its visitors know about Company B, and then Company B returning the favor. This is good for informational purposes but will not do anything SEO-wise for your page.<\/p>\n
This is not to say that your website should have no external links. Indeed that would be unworkable. But your website should be able to have sites linking to it, to which you are not having to link back.<\/p>\n
When Google started devaluating reciprocal linking, and started cracking down on triangular linking, it created a demand to get \u2018link juice\u2019 from whatever means possible, and so entered paid links.<\/p>\n
While Google does recommend that you don\u2019t do it, it remains a gray area as how can you differentiate (technically and ethically) between paying for a link on a website, and then paying for an ad on that website which also has a link?<\/p>\n
The main issue however is that paying for links is a tremendous waste of funds (assuming your company does not have money to waste). Money spent on buying links could be used in far more productive avenues such as:<\/p>\n
1)\u00a0\u00a0\u00a0\u00a0\u00a0 Press releases
\n2)\u00a0\u00a0\u00a0\u00a0\u00a0 Promoted posts\/ads in Facebook
\n3)\u00a0\u00a0\u00a0\u00a0\u00a0 Google Adwords<\/p>\n
In our next article we will examine what you should be doing today for your link campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"
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