http:\/\/www.nngroup.com\/articles\/banner-blindness-old-and-new-findings\/<\/a><\/p>\nHow you can use this for your business<\/h3>\n
For those who don\u2019t have banner ads all over their website there is still much to gain from this information. It applies to much more than web pages, in fact it applies to any printed medium, flyers and all.<\/p>\n
Let\u2019s extrapolate:<\/p>\n
1)\u00a0\u00a0\u00a0\u00a0\u00a0 Your most important content should be featured in the center content area, including any call-to-actions.<\/p>\n
2)\u00a0\u00a0\u00a0\u00a0\u00a0 Your call-to-actions should not be in the top header where it is competing for attention against other elements (photos etc)<\/p>\n
3)\u00a0\u00a0\u00a0\u00a0\u00a0 Since the eye is drawn to contrasting colors, use color and contrast wisely and don\u2019t bombard the user with many of such elements. Keep it focused.<\/p>\n
4)\u00a0\u00a0\u00a0\u00a0\u00a0 Users scan pages, they don\u2019t read them. Keep the content area readable. Don\u2019t put huge chunks of uninterrupted text. Break them down into small paragraphs, each with a heading. Give the option for the user to click to read more if you have more content than snippets. Break large pages into smaller ones if you need to.<\/p>\n
5)\u00a0\u00a0\u00a0\u00a0\u00a0 Use descriptive and contrasting heading tags.<\/p>\n
6)\u00a0\u00a0\u00a0\u00a0\u00a0 Put call-to-actions at the bottom of the content area. The user is looking for the content, he will scan through, and read it, and get to the bottom of the page and then he has nothing to do. Unless you prompt him to do something he will leave. Therefore the bottom of the content area is very valuable real-estate.<\/p>\n
7)\u00a0\u00a0\u00a0\u00a0\u00a0 Page title\/heading is key real-estate. It is the one thing on the page the user is sure to read. Therefore don\u2019t devalue it by stuffing it with keywords. Instead, use marketing text, make it clear, catchy and compelling. It should convince him to keep reading.<\/p>\n
Content Marketing<\/h3>\n
It is interesting to note that this data and these studies indicate that at least for the web, traditional advertising is becoming less effective and content marketing is taking its place. Therefore if from the outset one\u2019s content was created and laid out with a precise content marketing strategy, you could then make your content work for you and drive business in.<\/p>\n","protected":false},"excerpt":{"rendered":"
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