There are definitely some Dos and Don\u2019ts with regard to social media for business.<\/p>\n
We\u2019re going to take a look at Twitter and Facebook and how NOT to use them<\/p>\n
1 \u2013 Not thinking outside the box <\/strong><\/p>\n Just because you are a landscaper doesn\u2019t mean that your content strategy will only be posting photos of landscapes & completed projects. Just because you\u2019re a restaurant doesn\u2019t mean you only post photos of your menu items and guests eating.<\/p>\n Would a CPA post links to IRS forms for their content plan? They could, but it would be terrifically boring. What should a CPA do on social media? How about links to great video tutorials on how to fill out certain forms? That is value.<\/p>\n 2 \u2013 Posting only about your products<\/strong><\/p>\n You should only be posting about your products and services 10% of the time. The remainder of your posts should be useful content which helps your audience. These can be links to articles, videos, infographics, guides, etc. Every once in a while you can drop a coupon on a link to a special offer, but ONLY if this offer\/coupon is of great value and a deep discount. Do not post coupons of 5% off as these are not of great value. Successful social media revolves around the sharing of GREAT content, not the mundane.<\/p>\n 3- Posting a couple times a week <\/strong><\/p>\n On Facebook you should be posting 3 times a day and Twitter at least 6 times a day. The life-span of a post is very short, and only a small percentage of your audience will see it. This means you need to post more frequently AND repeat the same posts, but not on the same day. Marketers shouldn\u2019t be shy about re-posting content. Simply re-write the text or write it with a different angle, view-point. It is very well a possibility that only 5% of your audience ever sees your posts.<\/p>\n 4 \u2013 Ignoring comments\/ not engaging <\/strong><\/p>\n Facebook and Twitter are your company\u2019s \u201csocial telephone\u201d, you must be able to answer the call and deal with customer reactions to your products, whether this be praise or complaints. In twitter you should have a feed setup to show all mentions\/hashtags of your company\u2019s name. On Facebook you should answer every comment left on your posts and page, whether negative, positive or neutral. When you engage with people\u2019s comments on your company you bring your brand closer to them and enhance the relationship.<\/p>\n 5 \u2013 Not Soliciting Online Reviews <\/strong><\/p>\n We all have many satisfied customers. We wouldn\u2019t still be in business if we didn\u2019t. Soliciting online reviews from your customers, particularly via Google Plus, Google My Business and Yelp, Facebook, Twitter, is one of the most powerful methods to increase your Google rankings. Google gives major weight to online reviews, especially on your Google My Business social media platform. So, every time you finish a new project for a satisfied customer, it is crucial to ask them to post a review on your Google My Business page, at least. Even offer your customers a free gift card to make it even more appealing to them. It\u2019s money well spent and the return on investment is huge!<\/p>\n","protected":false},"excerpt":{"rendered":" There are definitely some Dos and Don\u2019ts with regard to social media for business. We\u2019re going to take a look… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,93,51],"tags":[42],"class_list":["post-631","post","type-post","status-publish","format-standard","hentry","category-promotion","category-public-relations","category-social-media-2","tag-social-media"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=631"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/631\/revisions"}],"predecessor-version":[{"id":632,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/631\/revisions\/632"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}