As a web surfer you are already very familiar with retargeting, from a consumer\u2019s perspective. It\u2019s quite simple, we\u2019ve all had the experience where we search on Google or Amazon for a particular product, view the product, close the browser, log into our Facebook, and then lo and behold! We see an ad in Facebook for the very thing we just looked at! (Guitars, clothing, electronics, anything). It reminds us of that initial interest we had for that product. And it continues to \u2018follow\u2019 us around.<\/p>\n
Ads like this have a greater chance of being clicked on because we know for sure the consumer has some level of interest (since he searched for it). They have a higher CTR (click through rate) than traditional ads, as on traditional ads you are just showing everyone the same thing\u2026 and many of them may not be interested in it at all.<\/p>\n
But with retargeting you are only showing ads to people who have searched for that product. Therein lies its brilliance.<\/p>\n
How do you get started? <\/strong><\/p>\n Setting up a retargeting ad campaign can be a bit tricky. Its best to start off with Facebook\u2019s retargeting ad platform.<\/p>\n There are several different ways you can harness the power of retargeting, in various different applications. Let\u2019s take a simple example.<\/p>\n 1)\u00a0\u00a0\u00a0\u00a0\u00a0 You have a page on your website where you are promoting a specific product. It could be something physical, or a download like an e-book.<\/p>\n 2)\u00a0\u00a0\u00a0\u00a0\u00a0 In the Facebook retargeting platform, you put in the URL for this page. On this step we are creating a \u2018trigger\u2019. Meaning every time someone visits your website\u2019s product page, a \u2018cookie\u2019 will be placed on their computer, (temporary internet file), this is how Facebook will \u2018know\u2019 what ad to display when the user goes to his FB page.<\/p>\n 3)\u00a0\u00a0\u00a0\u00a0\u00a0 You create your Facebook Ad for that product. Choose a title, description and image, as well as type of audience.<\/p>\n 4)\u00a0\u00a0\u00a0\u00a0\u00a0 You put Facebook\u2019s \u2018cookie\u2019 code on your specific product page.<\/p>\n 5)\u00a0\u00a0\u00a0\u00a0\u00a0 Then\u2026 a user finds your product page (by Google search, or even other ads), leaves the page, goes to his Facebook, and sees an ad for that same product\u2026 reminding him. He will continue to see that ad. You can choose how long you want the cookie to last (2 weeks, or more, etc)<\/p>\n Conclusion<\/strong><\/p>\n Of course for retargeting to work you have to have traffic to your website to start with. This can be organic traffic from social media or SEO. Or you can simply have Google ads. Regardless of that, retargeting allows you to stay in the mind of potential buyers.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" As a web surfer you are already very familiar with retargeting, from a consumer\u2019s perspective. It\u2019s quite simple, we\u2019ve all… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144,98,51],"tags":[139,37,42],"class_list":["post-641","post","type-post","status-publish","format-standard","hentry","category-advertising","category-marketing-2","category-social-media-2","tag-ads","tag-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=641"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/641\/revisions"}],"predecessor-version":[{"id":642,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/641\/revisions\/642"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}