In the Wild West of the SEO world there are many short-cuts you can take which can back-fire on you. This is why it is important to study Google\u2019s Webmaster Guidelines so one can find out the truth, from the source and avoid such mistakes. Here are a few:<\/p>\n
1. <\/strong>Don\u2019t stuff alt tags of images<\/strong><\/p>\n Alt tags themselves have barely any weight in Google\u2019s algorithms. Which makes one wonder why so many SEOs\/Marketers go wild on them, stuffing them with keywords and multiple sentences. The alt tag just needs a few words describing what is in the image. It is not going to boost your page\u2019s rankings.<\/p>\n 2. <\/strong>Don\u2019t use the keyword meta tag <\/strong><\/p>\n Because SEOs spammed the dickens out of the keyword tag back in the day, Google took the logical next step, and that was to discount & ignore entirely, the meta keyword tag. Therefore, it is completely unnecessary.<\/p>\n Now, people are doing the same with the meta title tag. It wouldn\u2019t be surprising if Google starts giving less weight to this too, and eventually abandons it.<\/p>\n 3. <\/strong>Don\u2019t use \u2018filler content\u2019<\/strong><\/p>\n People who desire and seek out \u2018filler content\u2019 or \u2018filler pages\u2019 at once display their ignorance on the subject of SEO and marketing.<\/p>\n \u2018filler content\u2019 is actually not content. The word content implies something meaningful and useful to the web visitor, something which \u2018filler\u2019 certainly is not. Filler content is created for search engines, and not for web visitors. It is stuffed with keywords, it looks like real text, it is banal, robotic, it doesn\u2019t improve the reader. When you think of \u2018filler content\u2019 think of \u2018E-zine\u2019 articles and you\u2019ll be on the right track.<\/p>\n What is a good measure of how good your content is?<\/p>\n You could ask yourself this question: If my content (page) was gone tomorrow, would anyone miss it? (Would people be bummed that they could no longer get that content on my site). If you can answer \u2018yes\u2019 to that question then you have truly great content.<\/p>\n Garbage, \u2018filler\u2019 content is not missed nor is it needed. Some people take filler content to a whole other level. They copy the pages over and over and simply adjust some keywords on each page, in order to have some variation and then call it a day. The result is basically duplicate content. This content is utterly useless to the user and also can be penalized by Google.<\/p>\n This doesn\u2019t mean that you can\u2019t copy some paragraphs of content and paste them into multiple pages on your site. That is reasonable. What isn\u2019t reasonable is having basically the same pages, over and over again. A site that does this is being made to \u2018cater\u2019 to Google, by providing it keywords and text. Google is their \u2018customer\u2019. Sites like this are not made for people. Which is ironic, as I\u2019ve never heard of Google filling out a Free Request, becoming a lead, and then increasing your revenue.<\/p>\n 5. <\/strong>Don\u2019t do anything weird <\/strong><\/p>\n This is pretty obvious. You will know deep down if you\u2019re doing something which seems a little weird. Examples:<\/p>\n 1)\u00a0\u00a0\u00a0\u00a0\u00a0 Buying likes\/followers <\/p>\n","protected":false},"excerpt":{"rendered":" In the Wild West of the SEO world there are many short-cuts you can take which can back-fire on you…. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[5],"class_list":["post-652","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-seo"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=652"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/652\/revisions"}],"predecessor-version":[{"id":653,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/652\/revisions\/653"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n4. <\/strong>Don\u2019t create duplicate content<\/strong><\/p>\n
\n2)\u00a0\u00a0\u00a0\u00a0\u00a0 Buying links
\n3)\u00a0\u00a0\u00a0\u00a0\u00a0 Joining link networks
\n4)\u00a0\u00a0\u00a0\u00a0\u00a0 Using automated content creation tools
\n5)\u00a0\u00a0\u00a0\u00a0\u00a0 Spamming forums with links to your site<\/p>\n