{"id":661,"date":"2016-07-27T04:38:48","date_gmt":"2016-07-27T04:38:48","guid":{"rendered":"http:\/\/www.clearimaging.com\/blog\/?p=661"},"modified":"2016-07-27T04:38:48","modified_gmt":"2016-07-27T04:38:48","slug":"adding-value-to-your-website-part-two","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=661","title":{"rendered":"Adding Value to Your Website [Part Two]"},"content":{"rendered":"

Free Awesome Content <\/strong><\/p>\n

Free content isn\u2019t as fast as the above deep discount method is in creating revenue. That is because the free content method does not sell, all it does is give valuable information, it also:<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0 Builds trust
\n2)\u00a0\u00a0\u00a0\u00a0\u00a0 Positions you as an authority
\n3)\u00a0\u00a0\u00a0\u00a0\u00a0 Starts a relationship with you and the prospect
\n4)\u00a0\u00a0\u00a0\u00a0\u00a0 Puts the prospect in debt to you<\/p>\n

Notice the heading is free \u2018awesome\u2019 content, not free \u2018normal\u2019, \u2018mediocre\u2019, \u2018mundane\u2019 content.<\/p>\n

It is not photos from your project portfolio, nor is it testimonials. This is not \u2018awesome\u2019 content.<\/p>\n

Awesome content would be best described as this, from SEO master Wil Reynolds: \u201cit is something that if it was gone tomorrow people would be genuinely saddened that they could no longer access it\u201d. That is awesome content. It also has the tendency to go \u2018viral\u2019 because it is so liked.<\/p>\n

It is free because we don\u2019t want to place any bar at all, we want the lowest possible entry level in order to have the widest possible dissemination.<\/p>\n

 <\/p>\n

What are some examples of free awesome content?<\/strong><\/p>\n

Free awesome content is typically \u2018digital\u2019 content. (print might be cost-prohibitive, but worth trying).<\/p>\n

The best free content would be something:<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0 Relevant to your prospect\/website visitor
\n2)\u00a0\u00a0\u00a0\u00a0\u00a0 Solves a problem he is having in regards to the industry which you are in (plumbing: leaks) (lawn maintenance: dead grass)
\n3)\u00a0\u00a0\u00a0\u00a0\u00a0 Easily consumable (PDF, short, not 100 pages)
\n4)\u00a0\u00a0\u00a0\u00a0\u00a0 Leads into a service which you provide which is related, which you can offer
\n5)\u00a0\u00a0\u00a0\u00a0\u00a0 Something which know one has done\/created yet<\/p>\n

The simplest way to go about creating this content is to find the pain-point or difficulty\/problem the prospect is having and create a DIY guide which addresses it completely in full detail, going above and beyond (not just some garbage e-zine article), in PDF form and provide it free. The DIY guide for customer pain-points takes little imagination and is definitely the easiest way you can get into the world of Awesome Content.<\/p>\n

 <\/p>\n

Other Types of Awesome Content<\/strong><\/p>\n

Another very successful and easy to implement form of awesome content would be the \u2018curated list\u2019. In this case you take a particular topic and scrape together all the most relevant useful data on it and consolidate it into one article.<\/p>\n

Examples of this would be:<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0 20 best ways to close a prospect
\n2)\u00a0\u00a0\u00a0\u00a0\u00a0 50 vegan, gluten-free deserts
\n3)\u00a0\u00a0\u00a0\u00a0\u00a0 Every local plant\/flower in your region and maintenance instructions
\n4)\u00a0\u00a0\u00a0\u00a0\u00a0 Dying plant algorithm (what to do for various plant ills)
\n5)\u00a0\u00a0\u00a0\u00a0\u00a0 Diagrams showing how much your power bill is effected by different AC, lightening, and how much money you can save
\n6)\u00a0\u00a0\u00a0\u00a0\u00a0 Every different style of patio\/driveway, in an index<\/p>\n

As long as your content is filling a legitimate need and helping people it will perform much better than other forms of content; which after all is what content should be doing in the first place.<\/p>\n","protected":false},"excerpt":{"rendered":"

Free Awesome Content Free content isn\u2019t as fast as the above deep discount method is in creating revenue. That is… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144,20],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-standard","hentry","category-advertising","category-content"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=661"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":662,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/661\/revisions\/662"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}