In last week\u2019s article we discussed the power that reciprocity has over individuals in getting them to say yes, agree to things, or to buy.<\/p>\n
Now let\u2019s go over another powerful influencing factor: Consistency.<\/p>\n
<\/p>\n
Consistency of Commitment (keeping one\u2019s word)<\/strong><\/p>\n In this case we mean people having the urge to do what they said they would do. It can be for appointments, volunteer work, favors; anything like this.<\/p>\n When a person makes a commitment they then feel some level of obligation to fulfill it. Therefore, this way of behavior can be used to get people to do things. You can get people to do big things for you, if you start out by having them do small things for you.<\/p>\n <\/p>\n How to Apply it<\/strong><\/p>\n Here are a few key aspects in getting commitments:<\/p>\n 1)\u00a0\u00a0\u00a0\u00a0\u00a0 It must start as a small and easily-approached commitment, don\u2019t blow them off with a big, tall order<\/p>\n 2)\u00a0\u00a0\u00a0\u00a0\u00a0 After the small commitment is made, then a larger one can be made at a later time, it will be easier for them to confront the larger commitment because the approach was gradient<\/p>\n 3)\u00a0\u00a0\u00a0\u00a0\u00a0 The person must be reminded of his commitment. You mustn\u2019t be afraid to remind the person: \u201cMr. Jones, you said last week that you would come and see us, what happened?\u201d, etc etc.<\/p>\n <\/p>\n <\/strong><\/p>\n What can it be used for? <\/strong><\/p>\n Ask yourself some things you\u2019d like to get your customers to do for you (aside from buy products).<\/p>\n 1)\u00a0\u00a0\u00a0\u00a0\u00a0 Ask for written testimonials, then ask for filmed testimonials<\/p>\n 2)\u00a0\u00a0\u00a0\u00a0\u00a0 Ask for written reviews, then ask for reviews on Yelp, Google Business<\/p>\n 3)\u00a0\u00a0\u00a0\u00a0\u00a0 Ask for written testimonials, then ask them for people they know who would need\/want your services<\/p>\n 4)\u00a0\u00a0\u00a0\u00a0\u00a0 Have customers agree for an appointment to get a free estimate, then have them purchase services<\/p>\n 5)\u00a0\u00a0\u00a0\u00a0\u00a0 Ask for customer\u2019s email address, and give them 20% off purchase, and then sign them up to your newsletter<\/p>\n 6)\u00a0\u00a0\u00a0\u00a0\u00a0 Offer a contest where a customer has to write up why they love your brand, and the winner gets some sort of prize. This identifies the customers who are most enthusiastic about your brand, after the contest you can ask them for video testimonials, reviews, anything you want.\u00a0 This allows you to create a database of your most loyal customers. It also affirms their liking for your brand in their mind, by going through the effort to do this<\/p>\n -get people to make commitments that can be made<\/p>\n -get voluntary commitments, in writting<\/p>\n","protected":false},"excerpt":{"rendered":" In last week\u2019s article we discussed the power that reciprocity has over individuals in getting them to say yes, agree… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[37],"class_list":["post-676","post","type-post","status-publish","format-standard","hentry","category-marketing-2","tag-marketing"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=676"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/676\/revisions"}],"predecessor-version":[{"id":677,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/676\/revisions\/677"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}