Does your company Facebook campaign feel like a random ambiguous activity?<\/p>\n
Do you feel a disconnect between your company\u2019s Facebook page and your sales & marketing campaign?<\/p>\n
Are you not getting any results with your business Facebook page?<\/p>\n
If you answered \u2018yes\u2019 to these questions then let\u2019s take a moment and re-evaluate your Facebook campaign strategy.<\/p>\n
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Facebook for business is different<\/strong><\/p>\n For some reason, people think that they can only post photos of their products and coupons for their products. Although this \u2018gut feeling\u2019 is logical and understandable (after all, it is your business page and not a personal page, right!?), but what results does this actually get? How much engagement from the audience do you get when you post a photo and info of your product? I\u2019m going to hazard a guess: not much.<\/p>\n It is not what people want.<\/p>\n <\/p>\n But what do<\/em> people want? <\/strong><\/p>\n People typically expect a few different things from a business FB page:<\/p>\n This tells you at once what you should be posting on your business social media campaign.<\/p>\n The above three times are in order of what you should be posting most frequently.<\/p>\n This also tells us that the subscriber, follower, fan or whatever you want to call them is interested in valuable content. Content which either makes them laugh and feel good, or content which gives them understanding, certainty, ability.<\/p>\n <\/p>\n Where do I get this content? <\/strong><\/p>\n Don\u2019t make the mistake thinking that you must be the creator of all content you post on social media. And don\u2019t let experts dissuade you saying that you\u2019re diluting your brand by promoting other people\u2019s content. This is simply not true. The idea of sharing is the very backbone of the web. It is perfectly acceptable for you to share great content created by others on your business Facebook page. Your audience will love it.<\/p>\n Of course if you had more time and energy you could hire your own people to create your own amazing content. But until you reach that level, content curation is a viable alternative to providing your audience with good content.<\/p>\n You can use free services like Buzz Sumo to find what content is the most popular and viral in particular fields or for certain keywords. And then just post a link to that article in your social media posts. This allows you to avoid the growing pains of not being sure if what you\u2019re posting will be popular or not, as, you\u2019re only posting content which has already proved to be popular.<\/p>\n The content you curate from the web could be anything from \u2018how to guides\u2019, white papers, or just really interesting articles a la BuzzFeed.<\/p>\n\n