{"id":771,"date":"2017-09-14T00:50:42","date_gmt":"2017-09-14T00:50:42","guid":{"rendered":"http:\/\/www.clearimaging.com\/blog\/?p=771"},"modified":"2017-09-14T00:50:42","modified_gmt":"2017-09-14T00:50:42","slug":"using-memes-for-your-businesss-social-media-campaign","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=771","title":{"rendered":"Using Memes for Your Business\u2019s Social Media Campaign"},"content":{"rendered":"

(\/\u02c8mi\u02d0m\/<\/a> MEEM<\/em><\/strong><\/a>)<\/p>\n

You\u2019ve seen them all over Facebook and Instagram. But has it ever occurred to you that it is something you could use on your social media campaigns?<\/p>\n

 <\/p>\n

What is a meme exactly?<\/strong><\/p>\n

It is an image, (whether a drawing, art, graphic, or photo) excerpted from popular culture, with comical\/ironic text super-imposed over it.<\/p>\n

The background images are usually stills from popular TV shows or movies, but not always. Some background images are simply stock photography or candid photos.<\/p>\n

 <\/p>\n

Why memes?<\/strong><\/p>\n

Memes by far get the most engagement over any other form of social media content. More likes, shares and comments. They are the epitome of social media content. While excellent photos or clever status updates can garner a decent amount of engagement, none of them have the virality potential that memes do.<\/p>\n

 <\/p>\n

But how is posting a meme about cats or something silly going to make a sale of my product?<\/strong><\/p>\n

It won\u2019t! At least, not right away.<\/p>\n

The purpose of entertaining your followers with memes is to increase their affinity for your brand, by relating with them with the comedy of the meme. This humanizing effect is the very essence and reason for social media. This is why companies that only post coupons and special offers get very little engagement and do not accrue fans.<\/p>\n

Old Spice and Dollar Shave Club mastered this paradigm. By making people love them by entertaining them, they created fans who then wanted to buy from them.<\/p>\n

It is empirical that if you can make someone like your brand, they will eventually become interested in what you sell.<\/p>\n

It is just a question of how many impressions are needed to make the person genuinely interested in your brand, and curious about your offerings. Therefore, the strategy is to post, post, post, and keep posting, good and entertaining content on your social media platforms; and memes play a large role in that.<\/p>\n

 <\/p>\n

Isn\u2019t it unprofessional? <\/strong><\/p>\n

Not at all. As long as your memes are not low-brow or discriminatory they can be used without any concern for PR blow-back. There are plenty of memes that are good, clean fun.<\/p>\n

 <\/p>\n

A good example<\/strong><\/p>\n

Mattress company \u2018Purple\u2019 is doing an amazing job on creating entertaining social media content. As a company that just makes boring mattresses you\u2019d think it\u2019d be impossible for them. But alas, it is all about creativity. Here is an example of one of their recent memes:<\/p>\n

That post received 2800 shares and 14,000 likes. Now, granted, Purple does have a large audience on Facebook: 429,000 followers to be exact.<\/p>\n

They simply took a stock photo, which was related to their industry, and thought of some clever text. That\u2019s it.<\/p>\n

 <\/p>\n

Make your own<\/strong><\/p>\n

When making your own memes, you must:<\/p>\n