{"id":774,"date":"2017-10-09T16:14:00","date_gmt":"2017-10-09T16:14:00","guid":{"rendered":"http:\/\/www.clearimaging.com\/blog\/?p=774"},"modified":"2017-10-09T16:14:00","modified_gmt":"2017-10-09T16:14:00","slug":"you-need-google-analytics-for-your-website","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=774","title":{"rendered":"You Need Google Analytics for your Website"},"content":{"rendered":"<p>Do you want to drive more traffic to your website?<\/p>\n<p>Do you want to get more out of your existing traffic? (more lead forms, for instance).<\/p>\n<p>If yes, then you need to get Google Analytics on your website.<\/p>\n<p>You don\u2019t have to use specifically Google\u2019s free analytics platform as long as you have some type of web statistics tracking tool.<\/p>\n<p><strong>Why do I need it?<\/strong><\/p>\n<p>Analytics platforms provide TONS of data, more than you need. This often turns off and overwhelms many who are trying to utilize it.<\/p>\n<p>You only really need a few pieces of data, or \u2018metrics\u2019 as they are called:<\/p>\n<ul>\n<li>How many visitors you are getting each day<\/li>\n<li>What channel they came in from:\n<ol>\n<li>Social Media: Facebook, Twitter, etc<\/li>\n<li>Direct: Directly typing your domain in the browser window<\/li>\n<li>Search: Google Search<\/li>\n<\/ol>\n<\/li>\n<li>If they came in from Search, what keyword phrase they searched<\/li>\n<li>The entrance page for each visitor (it is not always the home page)<\/li>\n<li>The exit page for each visitor<\/li>\n<li>Average time on your website<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>How to use the data<\/strong><\/p>\n<p>By using the metrics, we just listed you can get a considerable insight into your website\u2019s performance.<\/p>\n<p>Let\u2019s look at a specific example of using \u2018average time on site\u2019 to make conclusions about your site\u2019s content.<\/p>\n<p>If you find that the average time spent on your site is very low (under a minute), you can suspect a few different things:<\/p>\n<ul>\n<li>The visitors arriving do not like your content at all, and leave right away. Visitors are being shown relevant content to their search however it is not what they wanted, or poor quality. You could come to this conclusion simply by looking over your content and seeing how good it is. If you have a \u2018low time on site\u2019 and mediocre content then you can be sure that your content needs work.<\/li>\n<li>The visitors arriving get exactly the content they needed, and leave right away. Visitors are being shown relevant content and it is consumed very fast, and there is no use to stick around. Think of a \u2018lyrics\u2019 website. People spend not more than a few seconds on the page, and then leave, because they got exactly what they wanted. If you have a \u2018low time on site\u2019 and good content, then you simply need to get creative on finding ways to keep your visitors on your site, and offer them more content. In this case there is nothing wrong with your content.<\/li>\n<li>You are showing the wrong content to the wrong people. If you have people coming in to your site who were searching about freemasons and you are showing them articles about masonry, then you need to completely rework, and get the right audience to your pages. This happens with website that are SEO\u2019d too broadly and try to rank for terms not related to their content.<\/li>\n<\/ul>\n<p><strong>Further Analysis<\/strong><\/p>\n<p>Showing the wrong people, the wrong content can also play out like this:<\/p>\n<p>Say you have a landscaping website, and you drive traffic to it. You prominently feature ads on the site promoting a catering service. You find in your Analytics that no one ever clicks on your ad for the catering service. The reason that no one clicks is because the audience who is arriving at your website is there for landscaping information, not catering information. Therefore, if your ads were more closely related and relevant to the audience\u2019s search, the ad would get more clicks.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Just by looking over the single metric of \u2018time spent on site\u2019, you can gather a considerable amount of information about what is going on with your site. You can use this to make improvements and give your visitors a better experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to drive more traffic to your website? Do you want to get more out of your existing&#8230; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196],"tags":[197,198],"class_list":["post-774","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-analytics","tag-tracking"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=774"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/774\/revisions"}],"predecessor-version":[{"id":775,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/774\/revisions\/775"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}