<\/p>\n\n\n\n
1.\tSend to the right people<\/p>\n\n\n\n
You\n should only be sending emails to your current or past customers. By \nwhatever means, you need to get the name and email of your customers and\n start entering it into an email marketing platform such as Mail Chimp. \nIf you can\u2019t get a hold of past emails then fear not, start collecting \nemails from current customers NOW.
2.\tChoose the right subject line<\/p>\n\n\n\n
Subject\n lines that are predictable will be ignored and won\u2019t be opened. Your \nsubject line cannot be conservative. It needs to be \u2018tangy\u2019 so to speak.\n It must pique interest in the reader. It needs to catch their eye, but \nnot offend. A quick Google search for clever email subject lines will \nhelp give you the idea. The subject need ONLY convince them to open the \nemail. The subject does NOT need to explain the content of the email. I \nrepeat, the email subject line does NOT describe the contents of your \nemail. That is a huge mistake many marketers make, as it will result in \nmediocre open rates. <\/p>\n\n\n\n
3.\tChoose the right text <\/p>\n\n\n\n
If the \npurpose of the subject line is to get the reader to open your message, \nthen the purpose of the email text is to get them to perform an action \n(call a number, click a link etc.). <\/p>\n\n\n\n
The text for a Goodwill \nContent email is simple and does not need to be discussed here, however \nthe text for a Sales Email is very precise and must be done properly in \norder to get sales from your email.<\/p>\n","protected":false},"excerpt":{"rendered":"
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