\nWhat is email ‘segmenting’ and why do marketers keep talking about it?<\/p>\n\n\n\n
Usually\n when you think of email marketing you think of doing a ‘blast’ to your \nentire list, everyone gets the same message. This is how its been done \nfor years.<\/p>\n\n\n\n
But if you think about it, your list could be split up into various groups. For example:<\/p>\n\n\n\n
1) You could have your list split into a male group and a female group, and have a tailor-made message for each
2) Your list could be grouped by paid customers or non-paid (leads)
3) Your list could be grouped by type of product\/service they received from your company. This tells you what their interest is<\/p>\n\n\n\n
Why bother?<\/p>\n\n\n\n
The more tailored you can make your message to your customers, the more likely they will:<\/p>\n\n\n\n
\u2022\tOpen your email
\u2022\tRead your email
\u2022\tRespond to your email <\/p>\n\n\n\n
So, any information you have (location, interest, gender, etc) can be used to adjust your message.
How do I get started?<\/p>\n\n\n\n
Let’s\n get this point out of the way: you cannot really do segmenting if you \nare doing all your email marketing with Outlook or Gmail, or Microsoft \nLive Mail.<\/p>\n\n\n\n
Segmenting is something you can do it you use a \nweb-based email marketing platform like: Mailchimp, Awebber, Sendgrid, \nMailjet, etc.
Mailchimp makes this very easy allowing you to have one\n central database of subscribers, and lets you put ‘tags’ on each \nsubscriber. tags could be: ‘male’, ‘lead’, etc.<\/p>\n\n\n\n
Just think of the intelligent marketing you could be doing if you could refine your emails to this degree.<\/p>\n","protected":false},"excerpt":{"rendered":"
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