{"id":864,"date":"2019-06-11T22:09:20","date_gmt":"2019-06-11T22:09:20","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=864"},"modified":"2019-06-11T22:15:57","modified_gmt":"2019-06-11T22:15:57","slug":"email-list-building-paid-customers","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=864","title":{"rendered":"Email List Building: Paid Customers"},"content":{"rendered":"\n<p><strong>This summer get more leads &amp; close more sales  with email marketing!<\/strong><\/p>\n\n\n\n<p><strong>How to get started Email Marketing from Scratch and get new business this summer.<\/strong><\/p>\n\n\n\n<p>Before you can start email marketing you need to make your email list.  It is vital that you have your lists organized in a certain way.<br> <br> In the beginning when creating your list, you should sort your contacts into the following groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>paid customers<\/li><li>quoted prospects<\/li><li>multiple paid customers<\/li><li>cancelled customers (applicable only to service providers)<\/li><\/ul>\n\n\n\n<p><strong>Part One: Paid Customers<\/strong><br><br>\nThis list is absolutely critical. If you were only going to make one \nlist for your email marketing, this would be the one. This list is your \nbread and butter.<br><br><strong>Who are these people?<\/strong><br>\nThese are customers who have paid you for some service. And not ones who\n have just had a \u2018free service\u2019. They have given you money. It should be\n your largest list in terms of quantity of emails; it is also your most \nvaluable list in terms of how much new revenue it has the potential of \ncreating.<br><br><strong>Why create this list? <\/strong><br>\nPaid customers are far, far, far more likely to do business with you a \nsecond time, than a new prospect is likely to do business with you for \nthe first time. Therefore, a good amount of your energy and attention \nshould be spent on selling multiple times to your paid customers over \nand over and over.<br><br><strong>What emails should you send to this list? <\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Sales\/Special offer emails<\/li><li>In addition to sales emails you should also send emails that offer free and valuable content.<\/li><\/ol>\n\n\n\n<p><strong>When should you send the emails? <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sending one special offer or sales email to your Paid Customers list is completely fine and a conservative approach.<\/li><li>Helpful content email: once per week<\/li><\/ul>\n\n\n\n<p><strong>How to make this list? <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>export contacts from Gmail or whatever email provider you use<\/li><li>export contacts from QuickBooks or whatever accounting software you use<\/li><li>invoices<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This summer get more leads &amp; close more sales with email marketing! How to get started Email Marketing from Scratch&#8230; <\/p>\n","protected":false},"author":2,"featured_media":865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[123],"class_list":["post-864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=864"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/864\/revisions"}],"predecessor-version":[{"id":866,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/864\/revisions\/866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/865"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}