{"id":867,"date":"2019-06-18T13:30:37","date_gmt":"2019-06-18T13:30:37","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=867"},"modified":"2019-06-11T22:30:57","modified_gmt":"2019-06-11T22:30:57","slug":"email-list-building-part-two-quoted-prospects","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=867","title":{"rendered":"Email List Building Part Two: Quoted Prospects"},"content":{"rendered":"\n<p><strong>Why create this list? <\/strong><br>\nJust because a prospect says \u2018no\u2019 does not mean they cannot say \u2018yes\u2019 at\n a future time. Therefore, it is vital to keep their contact information\n on file and follow up with them from time to time. This is time well \nspent. Prospects can require many interactions with your company before \nthey are ready to buy, so just keep warming them up.<br><br><strong>Who are these people? <\/strong><br>\nThese are individuals who have not paid for a service\/product from your \ncompany. They have expressed interest and maybe even have had a free \nservice\/product, but they have never whipped out their wallet and paid \nmoney.<br><br><strong>What emails should you send to it? <\/strong><br>\nProspects are at the least \u2018mildly curious\u2019 and at the most \n\u2018interested\u2019. They need more information about your company before they \nare ready to buy. They need reassurance, facts so they can feel secure \nabout choosing you. Therefore, they should be sent informational emails \nthat show you are legitimate and have a good reputation. Also, short \n\u2018follow up\u2019 emails designed to coax a phone call or response, so you can\n address their concerns and then sell them.<br><br><strong>When should you send the emails? <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Information emails designed to build trust: weekly<\/li><li>Coaxing emails: once per month<\/li><\/ul>\n\n\n\n<p><strong>How do you make it? <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>export contacts from Gmail or whatever email provider you use<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why create this list? Just because a prospect says \u2018no\u2019 does not mean they cannot say \u2018yes\u2019 at a future&#8230; <\/p>\n","protected":false},"author":2,"featured_media":868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[123],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=867"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/867\/revisions"}],"predecessor-version":[{"id":869,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/867\/revisions\/869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/868"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}