{"id":870,"date":"2019-06-25T13:31:09","date_gmt":"2019-06-25T13:31:09","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=870"},"modified":"2019-06-11T22:41:54","modified_gmt":"2019-06-11T22:41:54","slug":"email-list-building-part-three-repeat-paid-customers","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=870","title":{"rendered":"Email List Building Part Three: Repeat Paid Customers"},"content":{"rendered":"\n<p><strong>Why create this list? <\/strong><br>\nRepeat customers are true unicorns. By their action of buying from you \nmultiple times they have shown that they like your brand and are willing\n to come back for more. And if they came back for more once, it is VERY \nlikely that can come back for more again, and again, and again. You can \nincrease the chances for these repeat sales by continuing to communicate\n with them and promote to them. Even though less than 10% of your \ncustomers may be repeat buyers, it is still vital that you advertise and\n sell to them, as this increases the customer life-time value and does \nwonders for your profit margins.&nbsp;<br><br><strong>Who are these people? <\/strong><br>\nThey have purchased your product or service more than once (twice or \nmore). Free services\/products do not count. They have to have had paid \ntwice or more.<br><br><strong>What emails should you send to it? <\/strong><br>\nYou would not send the exact same emails from your other lists to this \nlist. Emails sent to repeat buyers should be special discounts for being\n loyal customers. Also, since they like your brand so much they are \nideal candidates for requesting referrals. In your emails to repeat \nbuyers you should reference the fact that they ARE repeat buyers, and \nthat their loyalty is appreciated.\n<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Referral emails<\/li><li>Loyal Customer Sales emails<\/li><\/ol>\n\n\n\n<p><strong>When should you send the emails? <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Every 2-3 weeks send one of the above, alternating.<\/li><\/ul>\n\n\n\n<p><strong>How do you make it? <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>export contacts from Gmail or whatever email provider you use<\/li><li>export contacts from QuickBooks or whatever accounting software you use<\/li><li>invoices<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why create this list? Repeat customers are true unicorns. By their action of buying from you multiple times they have&#8230; <\/p>\n","protected":false},"author":2,"featured_media":871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[123],"class_list":["post-870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=870"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/870\/revisions"}],"predecessor-version":[{"id":872,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/870\/revisions\/872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/871"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}