{"id":960,"date":"2019-09-24T19:58:32","date_gmt":"2019-09-24T19:58:32","guid":{"rendered":"https:\/\/www.clearimaging.com\/blog\/?p=960"},"modified":"2019-09-24T19:58:33","modified_gmt":"2019-09-24T19:58:33","slug":"weekly-marketing-tip-cta","status":"publish","type":"post","link":"https:\/\/blog.clearimaging.com\/?p=960","title":{"rendered":"Weekly Marketing Tip: CTA"},"content":{"rendered":"\n<p>\u201cLearn more\u201d, \u201csubscribe\u201d, \u201csign up\u201d; these are some of the prompts seen  on all over the web. These are actually called \u201ccalls-to-action\u201d, or  CTA for short.<br><br> A CTA is the part of an advertisement, a story, and\/or webpage that  encourages and instructs the audience to do something, and take action.  As a business owner, a CTA is something you need to have on your  website.<br><br><strong>What Types of Call-To-Action Can You Put Up On Your Business Page?<\/strong><br><br> When it comes to CTAs, there are different options. These include: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sign Up or Subscribe<\/strong><\/li><li><strong>Try For Free<\/strong><\/li><li><strong>Learn More<\/strong><\/li><li><strong>Call Now<\/strong><\/li><li><strong>Buy Now<\/strong><\/li><\/ul>\n\n\n\n<p>\nYou can use this CTA to urge your audience to sign up to a mailing list, or for a future event for your business.\n\n\nIn the case that your product or service offering is one that needs a \ntrial before potential clients can be convinced to part with their \nmoney, this CTA allows people to test that product or service for free.\n\n\nIf your landing page only contains brief information of your products \nand\/or services, this CTA is one that leads them to another page where \nthey can get extensive information about these.\n\n\nIf your sales process requires a phone call then you must prompt the \nreader to take action, pickup that phone and dial your number, so you \ncan get them, answer their questions, enlighten and sell them.\n\n\nThis as well as other calls to action like \u201cBuy Now &#8211; limited stock \navailable\u201d and \u201cBuy Now &#8211; valid while supplies lasts\u201d, urges site \nvisitors to make an immediate purchase, especially since it gives them a\n feeling of scarcity, a feeling that if they don\u2019t make an immediate \npurchase, they might miss out on your business offerings.<br><br><strong>So, Why Do You Need A Call-To-Action?<\/strong><br><br>\nThere are different reasons you should have a CTA. Some of these include:\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Help Visitors Take The Next Step<\/strong><\/li><li><strong>More Engagement<\/strong><\/li><li><strong>Boost Conversion Rate &amp; Sales<\/strong><\/li><\/ul>\n\n\n\n<p> Without a CTA, site visitors are likely to leave your site, as they are  not likely to know what next steps to take. With CTAs however, they are  prompted to take the next step, which may be filling out a contact form  or picking up the phone to make a call. CTAs, if present, encourage continuous interactions with the website.  These CTAs could include \u201cread more\u201d, \u201clearn more\u201d, \u201cclick here to  download our pricing list\u201d, etc. While having visitors to your business website is good for and desirable  by all business owners, you must harness this flow of visitors and  actually make them convert into a purchase. Depending on your business\u2019s  offerings, CTAs like \u201cbuy now\u201d will help convert visitors to clients.  Also, CTAs like \u201csubscribe to our newsletter\u201d will help convert visitors  to leads, which could eventually become clients.<br><br><strong>To Wrap It Up<\/strong><br><br> An effective CTA provides customers with reasons to promptly engage with  you instead of postponing such purchase decisions. Do you want your  business website to be more effective than it currently is? Then add a CTA today.<\/p>\n\n\n\n<p><br><strong>What&#8217;s Next? <\/strong><br> Don&#8217;t stop now. This is just the beginning.<br><br> There is much more to learn on the topic of digital marketing. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.clearimaging.com\/resources\/marketing-toolbox\" target=\"_blank\">Check out our Marketing Toolbox. We made it just for you, so you can increase sales.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLearn more\u201d, \u201csubscribe\u201d, \u201csign up\u201d; these are some of the prompts seen on all over the web. These are actually&#8230; <\/p>\n","protected":false},"author":2,"featured_media":961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,20,98],"tags":[21,216,37],"class_list":["post-960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-to-action","category-content","category-marketing-2","tag-content-2","tag-cta","tag-marketing"],"_links":{"self":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=960"}],"version-history":[{"count":1,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/960\/revisions"}],"predecessor-version":[{"id":962,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/posts\/960\/revisions\/962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=\/wp\/v2\/media\/961"}],"wp:attachment":[{"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clearimaging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}