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How to increase your sales THIS week
I was speaking to a small business owner yesterday and I was shocked to discover one thing they weren’t doing….
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How to make customers trust you instantly
The celebrity endorsement. It is highly potent, but seldom utilized by small businesses. Because let’s face it, you’re not going…
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Crafting the Value Proposition
Last week, we discussed the importance of doing your market research before you even build your website. This week, let’s…
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A website without this data, has no foundation
Your website will be its MOST effective when you can say to the visitor what he is already thinking. Marketers…
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Does your website use Risk Reversal?
Making a purchase from someone you don’t know or trust is a risk. When you go to Chipotle, you know…
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One Sophisticated Tactic Your Website Doesn’t Have
You better be sitting down for this one. I’ll wait a moment while you take a seat. Ok, this is…
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The Proof is in the Pudding
What better way can you show that you are not only real and trustworthy, but also can GET results? Literally…
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Differentiate Yourself with Social Responsibility
You’re going to love this one. A wise man once said: being different is more important than being better. This…
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Reputation, Reputation Management, Sales, Website Improvement, Website Tips, Websites for BusinessesThe fastest way to build trust
Vital Statistics – the fastest way to build trust. VERY few websites know about this one, and even fewer execute…
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Turbo-Charging Testimonials & Reviews
Two different things here. Reviews are what you get on Yelp, Home Advisor, Google, etc. They have ‘star ratings’ 1-5…
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Recent Posts
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The 5-Minute Lead Follow-Up: How Fast Should a Service Business Respond to New Leads?
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How to Stop Losing Leads: 7 Reasons Small Service Businesses Don’t Convert Website Visitors
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Beyond Google: How Customers Decide Which Local Business to Trust Before They Ever Call
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The Follow-Up Formula: How Small Service Businesses Can Turn More Leads Into Paying Customers