
I was speaking to a small business owner yesterday and I was shocked to discover one thing they weren’t doing….

The celebrity endorsement. It is highly potent, but seldom utilized by small businesses. Because let’s face it, you’re not going…

Last week, we discussed the importance of doing your market research before you even build your website. This week, let’s…

Your website will be its MOST effective when you can say to the visitor what he is already thinking. Marketers…

Making a purchase from someone you don’t know or trust is a risk. When you go to Chipotle, you know…

You better be sitting down for this one. I’ll wait a moment while you take a seat. Ok, this is…

What better way can you show that you are not only real and trustworthy, but also can GET results? Literally…

You’re going to love this one. A wise man once said: being different is more important than being better. This…

Vital Statistics – the fastest way to build trust. VERY few websites know about this one, and even fewer execute…