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Using Scarcity to Sell
The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’…
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Using Rapport to Sell
The more you have in common with someone, the more they are interested in listening to you. And therefore the…
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Using Authority to Sell
Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a…
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Using Social Proof to Make Sales
What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an…
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Psychology for Web Marketing: Using Consistency
In last week’s article we discussed the power that reciprocity has over individuals in getting them to say yes, agree…
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Using Psychology for Web Marketing
Cialdini’s ground-breaking book ‘Science of Persuasion’ has tremendous potential for application in not only marketing but in web marketing as…
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Is Email Marketing Dying? [Part Two]
Methods of Collecting 1) You can require that the user inputs his email address before the chat can begin 2) …
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Is Email Marketing Dying? [Part One]
In the heyday of Email people would open over 90% of all email received (Back when everyone was on AOL)….
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The Sales Funnel on The Web: Awareness [Part Two]
Your Awareness Campaign It is important to accept that not everyone who gets exposed to your brand via your awareness…
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The Sales Funnel on The Web: Awareness [Part One]
If you consider your business’s website simply as a static business card on the web, irrelevant to revenue and not…
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Recent Posts
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The 5-Minute Lead Follow-Up: How Fast Should a Service Business Respond to New Leads?
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How to Stop Losing Leads: 7 Reasons Small Service Businesses Don’t Convert Website Visitors
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Beyond Google: How Customers Decide Which Local Business to Trust Before They Ever Call
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The Follow-Up Formula: How Small Service Businesses Can Turn More Leads Into Paying Customers