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Email Marketing!? Nobody Opens my Emails!
Don’t let anyone convince you that email marketing is no longer relevant and should not be done. Nothing could be…
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4 Reasons Why Your Ads aren’t Working
Wrong Audience Any Marketer or PR worth his salt knows that different audiences have different values, different problems and ways…
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Don’t waste your time getting Facebook ‘likes’
Promoting on Facebook has changed over the past few years. Before if you had thousands of likes (or fans) you…
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Brand Awareness for Small Business?
When researching marketing, promotion and advertising one will inevitably come across ‘building brand awareness’ as a goal for ads, free…
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Marketing: Be Different, not Better
This seemingly counter-intuitive strategy is as under-utilized as it is unknown to marketers. The logical thing to do is to…
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Let’s Demystify Promotion
Here are some commonly under-defined and confused terms which are sometimes even used interchangeably (erroneously). Each are different and have…
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What is the ROI of Content Marketing?
Most people would answer the above question with: well, you make a great piece of interesting content (free magazine, infographic,…
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Banner Blindness
As more and more advertisers find more and more ways to promote their banner ads to web users the individual…
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Twitter is for Customer Service
Since Social Media is so new on the scene few believe or realize that there are indeed some rules as…
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Facebook is for Promotion
The majority of businesses these days have a Facebook account but are they using it for its most effective purpose?…