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2015 Pinterest Campaign Strategy
While photo-based social networking website Pinterest may not appear to have any use or applicability to your company, all it…
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Linkedin Campaign Strategy
Linkedin is in a category all of its own, standard social media promotion strategies of Google Plus, Facebook, Pinterest and…
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Twitter Promotion Strategy
As the end of the year approaches it is a good time to reevaluate one’s social media strategy and refocus…
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What does Google Plus have that Facebook doesn’t?
There is one valuable thing that Google Plus offers which Facebook does not. And that is an organic (non-paid) method…
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Facebook Campaign Strategy
Without a workable strategy for your business’s facebook promotion campaign you can be easily whisked off into unnecessary, untested or…
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Understanding Marketing
In order to understand marketing better it helps to look to the past and see the evolution of this subject…
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What is Content Marketing?
Before the days of the web it was sufficient to rely solely on public relations and traditional advertising (mailings, ads)…
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Social Networking is Not Advertising
While there is nothing to stop one from doing posts that seem like pure advertising on social networking websites (such…
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Difference between Social Media and Social Networking
A very basic question indeed, however its answering is vital, as confusion of fundamental terms can prevent one from getting…
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What is Native Advertising?
A new form of online advertising has emerged. Native advertising is the bridge between the age-old practices of content marketing…