Marketing
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Using Scarcity to Sell
The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’…
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Using Rapport to Sell
The more you have in common with someone, the more they are interested in listening to you. And therefore the…
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Using Authority to Sell
Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a…
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Using Social Proof to Make Sales
What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an…
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Psychology for Web Marketing: Using Consistency
In last week’s article we discussed the power that reciprocity has over individuals in getting them to say yes, agree…
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Using Psychology for Web Marketing
Cialdini’s ground-breaking book ‘Science of Persuasion’ has tremendous potential for application in not only marketing but in web marketing as…
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The Sales Funnel on The Web: Awareness [Part Two]
Your Awareness Campaign It is important to accept that not everyone who gets exposed to your brand via your awareness…
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The Sales Funnel on The Web: Awareness [Part One]
If you consider your business’s website simply as a static business card on the web, irrelevant to revenue and not…
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Doing Market Research Online
When creating content, products or ads, the research phase is crucial. Because you don’t want to create something that no…
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A Better Way to do Marketing
As each new year rolls forward the market places are saturated with more and more new products and new businesses….
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