CTA’s for a small service-based business

Howdy there marketers. I’m Cirian from clear imaging this is Marketing Bites. In this video series we give you marketing info you can use without any of the fluff. Today we’re talking about “How Link Building Boosts Google Rankings”.

What is a CTA?

So what is a call to action? It’s a phrase that’s used to tell the user exactly what action to take and how to take it.  This can be as simple as two words (“Buy Now”) or a sentence or two (“Love learning about marketing and want to learn more? Subscribe now so you never a post!”), and it can be simple text with a hyperlink or a clickable button.


A CTA is the part of an advertisement, a story, and/or webpage that encourages and instructs the audience to do something, and take action. As a business owner, a CTA is something you need to have on your website.

Examples of CTA’s in Action:

In the page content:

Top and bottom of page & buttons:

A CTA lost in the noise:

Poor CTA’s:

Why Do You Need A Call-To-Action?

There are different reasons you should have a CTA. Some of these include:

  • Help Visitors Take The Next Step
  • More Engagement
  • Boost Conversion Rate & Sales

Without a CTA, site visitors are likely to leave your site, as they are not likely to know what next steps to take. With CTAs however, they are prompted to take the next step, which may be filling out a contact form or picking up the phone to make a call. CTAs, if present, encourage continuous interactions with the website. These CTAs could include “read more”, “learn more”, “click here to download our pricing list”, etc. While having visitors to your business website is good for and desirable by all business owners, you must harness this flow of visitors and actually make them convert into a purchase. Depending on your business’s offerings, CTAs like “buy now” will help convert visitors to clients. Also, CTAs like “subscribe to our newsletter” will help convert visitors to leads, which could eventually become clients.

Closing Thoughts

An effective CTA provides customers with reasons to promptly engage with you instead of postponing such purchase decisions. Do you want your business website to be more effective than it currently is? Then add a CTA today.

Getting links is a very important part of your digital marketing strategy. You need to be aggressive about getting them but at the same time making sure you follow these best practices.


If you need help with your website my company Clear Imaging has been helping small business owners manage their websites since 2004. We’re super dependable, always answer emails and we get the job done; that is why we’ve been around so long. Come on over to the contact page and let us know if there is anything we can do for you. Until then, God bless and stay safe.