Optimizing your Google My Business page can help you get more visibility for your business and make it easy for people to find you on the web. Before you begin, start by keeping your business information up to date so that people know who you are and what you do.
1. Optimize Your Page Title
The title of your Google My Business listing should be short and concise. You want to make sure that people know what they’re getting themselves into before they click on your listing. Make sure that your title includes your business name and your top keyword phrase.
2. Optimize Your Description
Your description is where you tell potential customers about who you are, what services you provide, and how you can help them. Use keywords in your description that match the words that appear in your title.
3. Optimize Your Images
Images are great for attracting attention and making your listing stand out. Include high resolution images of your products, staff, and services. Also, add images of your location if possible and keep adding photos on an ongoing basis because pictures have locations saved in them and that also helps Google search your business by location.
4. Optimize Your Contact Information on your website
Make sure that your contact information is easily accessible. List your phone number first, followed by your email address. Finally, list your physical address and make sure it maps with the exact coordinates on Google Maps.
6. Optimize Your Reviews
People love reading reviews! When someone writes a review, it helps others find your business. Make sure that you respond to any negative reviews that you receive. Responding to reviews shows that you care about your reputation and encourages future customers to leave positive reviews.
7. Publish Google Posts Weekly
Google’s algorithm changes frequently, so it’s important to keep posting content regularly.
8. Optimize Your Hours You may think that your hours aren’t important, but they actually play a huge role in how many people visit your business. Make sure to post your opening and closing times.