GMB (Google My Business) is a free resource that gives businesses and organizations control over their Google Search and Maps presence. A verified Google My Business profile will allow you to update your company’s details so that they are easier to locate for clients, including your hours of operation and contact information.
How GMB Can Increase Your Sales
At Clear Imaging, we urge clients to keep their GMB account current and there are several reasons for this, such as:
1. Posting on GMB Gives You More Exposure In The Search Results (H3 Tag)
Nearly 80% of people who use search engines like Google also perform local searches. You’ll be missing out on leads and sales if your business isn’t listed in Google My Business when people conduct local searches. When you have a GMB account and you make posts, the post will be featured on the search results page for your business, and thus grab more attention, allowing you to get searchers to notice you more, and hopefully click on to your website.
2. Reviews Make You Seem More Trusted
Your rankings are also affected by the number of recommendations you receive. Over eighty percent of consumers put stock in the feedback they read on the web. How do you get more Google Reviews? Simple! Just make it a standard operating procedure with your company’s sales process. Either with automatic emails, or text messages.
3. Reviews Help You Rank Higher In Google Maps
When it relates to search engine results, client reviews are more important than ever. MOZ concluded that online customer reviews are responsible for 10% of the weight search engines give to individual pages. For this reason, it is crucial to use GMB to facilitate getting positive consumer reviews if you wish for your business to appear in search engine results.
4. People Are Searching For ‘Service Near Me’
These days, nearly everyone searches Google for local services. You can learn a lot about your GMB profile performance by examining GMB Insights, such as the number of individuals who clicked on your listing and how many people clicked from the GMB profile to your website or how many people called directly or requested driving directions.
5. Services, Products and Offers
It is very wise to include information about all the services or products you sell (the system let’s you create an entry for each individual service and or product). If you’re in lawn care you would create a description for each service (weed control, fertilization, dethatching, mowing, etc). Including a description of the services you offer is helpful to customers regardless of the industry in which you operate. It also helps to show Google what your key words are, so they know what you specialize in. You can also spread the word by creating deals, events, and news posts in GMB. For details about how we can help you manage your GMB listing, please contact Clear Imaging at 1(800) 380-6942. You can also send us your requirements and queries via this Online Form.